The UK's best and worst broadband providers 2025

TalkTalk racked up the most complaints in the latest analysis, while Sky once again generated the fewest.
TalkTalk has replaced Now Broadband as the provider with the highest number of official broadband complaints, the latest figures from Ofcom reveal.
TalkTalk had reported the third-lowest number of complaints in the previous quarter, but its ranking tanked after customers reported the provider to the regulator for service issues, poor complaints handling and billing problems.
At the other end of the scale, Sky was the broadband provider with the fewest complaints.
Remarkably, that's the ninth straight quarter that Sky has either finished top or joint top in terms of lowest complaints.
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How the best & worst firms are ranked
Every three months, Ofcom provides its breakdown of complaints per 100,000 customers that each major provider attracts.
These stats take some time to put together, so the latest figures that we're discussing in this article cover the period between July and September 2024.
If your provider features near the top of the complaints list, or you simply want a cheaper deal, make sure you compare broadband deals in your area today.
It's straightforward and you could save hundreds, especially if you bundle your broadband with your landline and pay TV provider.
As a final point, while the figures below might sound low, it's worth remembering these aren't just for complaints made to broadband firms: they are issues that have been escalated to the regulator because customers have been unable to get their issues resolved directly with their provider.
The actual number of unhappy customers will be far higher than this as these only cover the documented, extreme cases.
As a case in point, Ofcom's report claims that one in five broadband customers had a reason to complain to their provider over the last year.
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UK's worst broadband providers
As mentioned earlier, TalkTalk came bottom of the table, racking up 14 complaints per 100,000 customers.
EE racked up the second most official complaints with 13 per 100,000, followed by Now Broadband and Virgin Media which both generated 12 complaints per 100,000.
Vodafone (11) was the only other firm to come in above the industry average of 10.
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UK's best broadband providers
At the other end of the league table, Sky generated just five customer complaints per 100,000.
Sky often generates the fewest complaints so could be worth a look if you're thinking of switching providers – you can currently get superfast Sky broadband (up to 61mbps) from just £26 a month.
Plusnet was the runner-up with eight complaints per 100,000, while BT was third with 10.
Below are the results over the past six quarters to give you a clearer picture of how well (or not) the various broadband providers treat their customers over time.
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Complaints to Ofcom per 100,000 customers
Provider |
Q2 2023 |
Q3 2023 |
Q4 2023 |
Q1 2024 |
Q2 2024 |
Q3 2024 |
18 |
15 |
13 |
11 |
10 |
14 |
|
11 |
11 |
9 |
8 |
6 |
8 |
|
13 |
11 |
11 |
9 |
10 |
10 |
|
15 |
32 |
20 |
18 |
15 |
12 |
|
7 |
9 |
9 |
14 |
14 |
13 |
|
5 |
5 |
5 |
6 |
5 |
5 |
|
24 |
15 |
14 |
16 |
12 |
11 |
|
13 |
13 |
14 |
6 |
N/A |
N/A |
|
13 |
18 |
18 |
22 |
18 |
12 |
|
Industry average |
12 |
15 |
12 |
11 |
10 |
10 |
Switching broadband is a lengthy farce: but it's still absolutely worth it
Should you switch even if you're happy?
The above figures give you a good idea of which firms have the worst track records for treating customers fairly.
But even if you are with one of the better performers, it's seriously worth considering switching if you've been with them for more than a couple of years.
Why? Research has highlighted how broadband firms are charging existing customers the best part of £200 a year more for the identical service being offered to new customers.
So even if you're happy with your service, you should still ensure you aren't getting ripped off by regularly shopping around for cheap broadband deals.
Also, if you're currently mid-contract and your provider is planning to hike prices, there are new rules that should make it easier for you to ditch them penalty-free, which you can read about here.
As a final point, if you're in receipt of Universal Credit you should definitely check out social broadband tariffs, which could save you a lot of money. Read more about it here.
Which are the best and worst telecoms firms?
So, there you have it, your round-up of the UK's best and worst broadband providers.
Find out which other telecoms firms you should be dodging by reading The UK’s worst pay TV provider, The UK's worst home phone provider and The UK’s best and worst mobile networks.
More on phone and broadband:
The cheapest and best broadband deals
How to save money on your BT phone, broadband and TV deals
How to cut the cost of your Sky TV, broadband and phone bills
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