Asda and Tesco kick off Christmas supermarket price war

Saving and Making Money

Updated on 25 November 2011 | 6 Comments

Asda relaunches its Price Guarantee as Tesco extends its Big Price Drop to another 1,000 items.

Asda is relaunching its Price Guarantee as the Christmas supermarket price war starts to heat up.

This follows on from Tesco announcing its Big Price Drop is to be extended to a further 1,000 products across its stores. These include meat, fruit, vegetables, cheese and milk as well as festive purchases such as Christmas plates and napkins.

Tesco is also offering six months' interest-free credit for the first time on electrical items such as TVs and iPods.

The supermarket giant came under fire following the initial launch of the Big Price Drop. Investigations claimed it put prices up and then reduced them in the space of a week in order to create the price drops.

How Asda's Price Guarantee works

Asda’s Price Guarantee offers £5 off your next shop of £40 or more. To earn this, you need to spend £40 or more in store and check your shopping against the competition on the Asda Price Guarantee website.

However, you must make sure that at least one item in your shopping basket is available at the other big supermarkets – Tesco, Sainsbury’s, Morrisons and Waitrose.

And if you find out your shopping could have been bought for less elsewhere, Asda will refund you 10% of the amount you spent. You must make your claim within 28 days of doing your shopping. The Price Guarantee is valid on purchases made up to and including 11 December and you need to have done your price check by 15 January. The £5 voucher must be redeemed by 15 January.

What Morrisons and Sainsbury's are doing

Morrisons has also announced that it will be making £100 million-worth of price cuts across its stores. And Sainsbury’s has its Brand Match promotion, where customers are offered the difference on branded goods if they could have bought them cheaper at Tesco or Asda.

Sainsbury’s has also slashed the price of games consoles by up to 25%.

The Office of National Statistics said the supermarket price war on food was one of the main reasons inflation fell in October.

More: This week's Frugal Food discount vouchers | Top 12 Christmas toys for less

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