The reasons behind their new identities
The past year has seen many brands shed their old name and assume a whole new identity. Amid the Black Lives Matter movement and the greater push for equality it has inspired, expunging a racist connotation has been the key driver, but not the only one. Click or scroll through 30 brands that adopted or pledged to take on a new moniker and why.
Daniel Coughlin
10 February 2021
Features
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