A new twist on a memorable ad
Intel has just launched a TV ad campaign with actor Justin Long comparing PCs and Macs. Sound familiar? The premise – and the actor – have been taken from Apple's iconic Get A Mac campaign from the early 2000s. But this time Long isn't on the side of Apple; he's playing for the Intel-based PCs. The 'attack' ad comes after Apple went from being an Intel customer to a competitor late last year when it started to use its own Mac chips. But Apple can't complain considering its past adverts comparing itself to PCs... Click or scroll through to be reminded how that played out.
Frances Carruthers
23 March 2021
Features
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