Less for more
"Shrinkflation" is where products get smaller in weight, size, or quantity while their prices stay the same – or even increase.
As companies struggle with rising costs and supply chain issues, shrinkflation is becoming increasingly common. In fact, a recent survey by Morning Consult revealed that 64% of Americans are worried that they're spending more to get less when they go shopping.
To make matters worse, shrinkflation can be difficult to detect. Read on as we look at some recent examples of the phenomenon posted by sharp-eyed Reddit community users.
Danielle McAdam
22 September 2022
Features
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