Hi, Barbie! Inside the multibillion-dollar brand
There's no doubt about it – Barbie is one of the most famous toy brands in the world, beloved by kids and adults around the globe. According to Mattel, the company behind the doll, Barbie is sold in 150 countries and has a product range that spans over 50 categories, including clothing, fitness, and even food.
2023's live-action movie saw the Barbie brand scale new heights, with the iconic doll even earning a coveted spot on Forbes' 2023 list of the world's most powerful women. In light of the doll's massive year, read on to discover the incredible numbers behind the brand.
All dollar amounts in US dollars.
Danielle McAdam
11 March 2024
Features
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