Apple's big challenges in 2024
Apple stock has hit record highs in recent months, fuelled by the unveiling of the tech titan's new artificial intelligence (AI) offerings. However, after an enviable stretch at the top, it's no longer the world's most valuable company, and storm clouds are gathering.
Despite the buzz surrounding the iPhone 16 and the brand's "Apple Intelligence" take on AI, concerns swirl around the functionality and privacy of the features. The company is also facing challenges in several other areas.
Read on to discover 10 problems Apple faces right now and the damage they could do to its reputation and bottom line.
All dollar amounts in US dollars
Daniel Coughlin
10 September 2024
Features
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