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The amazing rise of Lidl

A Lidl story, a big success
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A Lidl story, a big success

Lidl has now overtaken Waitrose to become Britain’s seventh biggest supermarket chain. The German store now controls 5.2% of the UK grocery sector. That’s up from 4.5% last year and means it displaces Waitrose, which is unchanged on 5.1%. In this article, we chart the rapid rise of the discounter.

Lauren Weymouth

22 August 2017

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  • 23 August 2017

    We shopped in Lidl in Germany before they came here and found that the locals loved them. When they came to my home town I was there. We just had a beef joint last weekend 21 days aged. It was very good and solid meat not full of gristle as I have had at Tesco. We find their quality to be excellent but as ever in any shop watch out for junk food full of sugar ,fat and not mainstream products. We go the Calais branch now and again to get their wines as they are still cheaper in France even with our crap pound because the French have no excise duty on alcohol but they do have VAT as we do.

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  • 22 August 2017

    Scrutinise the packaging - there's a lot of detail there. One way to hike the price is substitute expensive ingredients of a ready meal with more sauce or veg. Check the %age of (eg) meat there is - it has to be declared in the ingredients panel. Look on the back for whether a breaded chicken steak really contains a single piece of fillet or chopped & shaped leftovers. Some things can't be manipulated so the price difference can be stark, eg 200gm kippers. Lidl has just raised the price from 99p to £1.19. Waitrose is £1.90. Better quality I hear you say? No, boil in the bag is the same wherever you buy it. You can check out the manufacturer code on the pack (AA = Aberdeen, GG = Grimsby etc)

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