The name game
What’s in a name? More than you might think. Many companies’ fortunes can be made or broken by their name, so it’s crucial to get it right – but how on earth do you make that kind of decision?
From the coffee chain named after a book character to the streaming service whose name was created by accident, read on to discover the weird and wonderful stories behind 29 famous brands' monikers.
Rebecca Wright
27 March 2025
Features
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