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The old saying "if it ain't broke, don't fix it" often comes to mind when brands decide to change iconic formulas or familiar packaging. In fact, when companies decide to make a bold product change, it can backfire spectacularly.
From the Coco Pops re-brand that went horribly wrong to the Pizza Shapes recipe change that led 30,000 people to sign a petition in protest, read on to discover the product changes and rebrands that flopped.
All dollar amounts in US dollars.
Matt Bradfield
21 November 2024
Features
Don't forget YouView dreadful "update". You used to be able to see a list of programmes recorded. Now it's stupid pictures with abbreviated text. No option for readable text. Is this because YouView think their customers are too stupid to read????
next for the list ABRDN ?
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08 November 2021