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A wedding by Selfridges
Luxury department store Selfridges is branching out into weddings and has been granted a wedding licence. The iconic central London store has created a dedicated wedding suite on the fourth floor of the Grade II-listed building, and will offer packages that include pampering, flowers and food and drink. And weddings are not the only new venture for Selfridges. The world-famous store will also be offering floristry classes, out-of-hours children's parties and private cinema screenings.
Selfridges is hopeful the new offerings will help it bounce back from its pandemic-year losses. Last summer the store announced it was cutting its staff numbers back by 14%, the equivalent of 450 lost jobs. And it's not the only business making changes.
COVID-19 has been a catalyst for some major companies to fast-forward plans or change their business model, even temporarily, to keep cash coming in and adapt to the new world we're living in. Click or scroll through our round-up of big businesses changing course as a result of the global crisis.
Daniel Coughlin
12 May 2021
Features
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