Ruth Handler is credited with creating the Barbie doll, which has become one of the most influential and successful toys ever. After her husband, Elliott Handler, founded the Mattel company in 1945, along with business partner Harold Matson, Ruth quickly assumed a key role in the firm, particularly after identifying a huge gap in the market.
One day, when watching her daughter play with paper dolls, Ruth realised that there was a distinct lack of dolls that resembled adults. When it rolled out in 1959, Barbie catapulted the company to success, selling 300,000 dolls in its first year of release. In 2009, Forbes estimated that one billion Barbie dolls had been sold since they first came to market.