While Donald Trump certainly likes glitz and glam, some of his favorite brands are a little less high-end. While the ex-POTUS has a penchant for some of the flashiest and most expensive luxuries money can buy, he favors fast food over fine dining, uses cheap shampoo, and is even thought to use a budget drugstore concealer to perfect his signature sun-kissed glow. Click or scroll through the products and brands the former president can’t get enough of.
A fan of the brand since the 80s, Trump's love affair with premium Italian menswear label Brioni has outlasted two of his marriages. The firm supplied his wardrobe for The Apprentice and the former president remains a sucker for Brioni's classic boxy silk-wool suits, which he buys off the rack one-size-to-big for a roomy fit, and stans its shirts too. Outrageously expensive, they start at an eye-watering $600, while the suits retail from $3,900 to as much as $43,000 a pop.
Trump continued an age-old tradition by choosing an overcoat by iconic gentlemen's outfitter Brooks Brothers for his inauguration, the exact same one his predecessor Barack Obama owns, though in navy rather than black. America's oldest retailer, which sadly filed for bankruptcy last year, has dressed almost every US president since its founding in 1818. The Westbury cashmere coat is available only in a shorter style these days and can be snapped up now for $1,250, reduced from $2,498.
In terms of formal footwear, Trump plays it safe, plumping for that most quintessential of business shoe, the Oxford, usually plain, but he is partial to a brogue as well. Intriguingly, the ex-president is said to wear lifts in his shoes to accentuate his height and has even been spotted in what look like high Cuban heels. Plus, rumor has it the president's actual shoe size is an eight but he chooses to wear a packed-out 12, again presumably to appear larger and more commanding.
Trump has been described as a poor person's idea of a rich person, and this adage rings especially true when it comes to the billionaire's taste in furnishings. His favorite style, shown here to full effect in his New York penthouse, is ornate and flashy Louis XIV French Baroque, preferably dripping in gold leaf, which Politico has dubbed "dictator chic" given its popularity among the despots of the world.
Wendy's is another of Trump's fast food go-tos. A self-confessed germaphobe, the 45th president gravitates towards chains rather than standalone joints due to their emphasis on hygiene and his fear of food poisoning. “One bad hamburger, you take Wendy’s and all these other places and they’re out of business,” he once told CNN. And the attraction would appear mutual since Wendy's part-owner Nelson Peltz is a major Trump donor.
Together with potato chips and cookies, the junk food-loving ex POTUS likes to snack on candy – while Trump doesn't smoke or drink, he certainly doesn't seem to care whether his diet is healthy or not. One of his favorite brands is See's Candies, which had a charity partnership with The Apprentice in 2015.
Trump revealed his favorite ice cream flavor in an interview with US Weekly in 2010: cherry vanilla. The fruity treat featured on the menu of his inauguration celebration dinner in 2017 and Häagen-Dazs' version, which is very likely Trump's number one, was served to Kim Jong-un at the landmark US-North Korea summit the following year.
No doubt with a heavy heart, Trump recently called for a boycott of his beloved Diet Coke over Coca-Cola's criticism of Georgia's controversial new voting law, which is backed by the GOP. The 45th president reportedly has a 12 can-a-day habit and even had a red on-demand Diet Coke button fitted to a wood box on his desk in the Oval Office. Needless to say, breaking the addiction has been tough and Trump has since been spotted in Mar-a-Lago with a secret bottle of the soda.
In his Think Like a Billionaire book, Trump extols the virtues of the German automaker. “My favorite car is a Mercedes. I've had one for a long time, and it's reliable, elegant, and sturdy all at once. I have no complaints about my Mercedes. It's never disappointed me. The cars are not temperamental, and they make my life easier. Mercedes cars are also great because they are classy without being ostentatious.”
Among American automakers, Cadillac is Trump's non plus ultra. His relationship with the firm stretches back to the 1980s when he collaborated on a luxe Trump Series limo line. Over the years, the billionaire has owned a number of Cadillac models, including a sleek Allanté convertible, which he had painted in his favorite color, gold.
Trump waxes lyrical about Britain's Asprey, the jeweler to the Royal family, in his Think Like a Billionaire book. “Their jewelry makes the most beautiful woman look even better," he writes. "In addition to gems, Asprey is also famous for their silver, leather, porcelain, and crystal. Asprey's flagship store is in the Trump Tower, so I can slip in there whenever I want, almost always to buy something for Melania.”
In the same book, Trump also sings the praises of New York's Tiffany and Fred Leighton, but favors Harry Winston and British jeweler Graff for diamonds. Melania's 15-carat engagement ring is by Graff, as is the even more extravagant 25-carat ring her husband presented her with on their 10th wedding anniversary in 2015. Together the two pieces are said to be worth $9 million.
The 45th POTUS is the proud owner of the suitably named 18-karat gold Rolex Day-Date 'President', which retails from $33,150. Introduced in 1956, the timepiece was the watch of choice for a number of US presidents, including John F Kennedy and Lyndon B Johnson. Trump also wears a Vacheron Constantin Historiques Ultra-Fine 1968 and Patek Philippe Golden Ellipse.
Trump spent a whopping $70,000 on hairstyling during 14 seasons of The Apprentice according to The New York Times. Essential for keeping those flyaway locks in check of course is the former president's hairspray, which an insider who worked with him on the Miss Universe pageant revealed to be CHI's Helmet Head Extra Firm, a snip at just $6.50 for a 2.6 oz bottle.
The Washington Post reported in 2019 that Trump slathers on makeup by Swiss brand Bronx Colors, which stains his shirts a rust color. The company then claimed the 45th POTUS uses its $8 Boosting Hydrating Concealer in orange, which would explain his citrus glow. Other reports suggest the former president has regular tanning bed sessions to achieve it, especially since Trump is often seen with racoon eyes, those telltale white circles caused by wearing the UV-protective goggles.
Not one for fancy fountain pens, Trump likes nothing better than to scrawl his signature or write on documents with a chunky Sharpie, and is said to use one loaded with gold ink for added pizazz. The trusty permanent marker got him into trouble though in September 2019 when he altered a map using the pen to support his erroneous assumption that Hurricane Dorian would hit Alabama, a controversy the press christened Sharpiegate.