Products and brands that Donald Trump loves
A few of the former president's favorite things
While Donald Trump certainly likes glitz and glam, some of his favorite brands are a little less high-end. While the ex-POTUS has a penchant for some of the flashiest and most expensive luxuries money can buy, he favors fast food over fine dining, uses cheap shampoo, and is even thought to use a budget drugstore concealer to perfect his signature sun-kissed glow. Click or scroll through the products and brands the former president can’t get enough of.
Brioni suits and shirts
A fan of the brand since the 80s, Trump's love affair with premium Italian menswear label Brioni has outlasted two of his marriages. The firm supplied his wardrobe for The Apprentice and the former president remains a sucker for Brioni's classic boxy silk-wool suits, which he buys off the rack one-size-to-big for a roomy fit, and stans its shirts too. Outrageously expensive, they start at an eye-watering $600, while the suits retail from $3,900 to as much as $43,000 a pop.
Martin Greenfield Clothiers suits
Trump has been slammed for wearing suits that fit poorly, and given the ex-POTUS goes one size up and chooses not to get his Brioni jackets and pants tailored to fit, it's not hard to work out why. Still, the former president does own several bespoke suits by Brooklyn-based master tailor Martin Greenfield, who has dressed six presidents and is considered the best in America. His custom creations cost around $2,500 each.
Hermès ties
Neckwear-wise, the erstwhile leader of the free world sticks to silk ties by Brioni, worn extra-long, as well as from French luxury fashion house Hermès in mostly solid colors – GOP red is a favorite naturally – though he does opt for stripes on occasion. Far from cheap, Brioni ties are priced at up to $270, and the most expensive on the Hermès site will set you back a cool $320.
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Brooks Brothers overcoats
Trump continued an age-old tradition by choosing an overcoat by iconic gentlemen's outfitter Brooks Brothers for his inauguration, the exact same one his predecessor Barack Obama owns, though in navy rather than black. America's oldest retailer, which sadly filed for bankruptcy last year, has dressed almost every US president since its founding in 1818. The Westbury cashmere coat is available only in a shorter style these days and can be snapped up now for $1,250, reduced from $2,498.
Mandel Ngan/AFP via Getty
Oxford shoes
In terms of formal footwear, Trump plays it safe, plumping for that most quintessential of business shoe, the Oxford, usually plain, but he is partial to a brogue as well. Intriguingly, the ex-president is said to wear lifts in his shoes to accentuate his height and has even been spotted in what look like high Cuban heels. Plus, rumor has it the president's actual shoe size is an eight but he chooses to wear a packed-out 12, again presumably to appear larger and more commanding.
The White House, Public domain, via Wikimedia Commons
Louis XIV-style furniture
Trump has been described as a poor person's idea of a rich person, and this adage rings especially true when it comes to the billionaire's taste in furnishings. His favorite style, shown here to full effect in his New York penthouse, is ornate and flashy Louis XIV French Baroque, preferably dripping in gold leaf, which Politico has dubbed "dictator chic" given its popularity among the despots of the world.
McDonald's
Unlike his sartorial and decor tastes, Trump's palate is anything but expensive. In fact, the ex president will eschew fine dining for cheap fast food any day, with McDonald's a firm favorite of his. And while the former POTUS enjoys the chain's Big Mac and Quarter Pounder (but always removes the pickles), his top menu choice is the Filet-O-Fish, which he thinks is called the “Fish Delight” for some unfathomable reason.
Wendy's
Wendy's is another of Trump's fast food go-tos. A self-confessed germaphobe, the 45th president gravitates towards chains rather than standalone joints due to their emphasis on hygiene and his fear of food poisoning. “One bad hamburger, you take Wendy’s and all these other places and they’re out of business,” he once told CNN. And the attraction would appear mutual since Wendy's part-owner Nelson Peltz is a major Trump donor.
KFC
On top of being a big burger and French fries fan, Trump is partial to a bucket of fried chicken when the mood takes him. Again, he steers clear of standalone outlets for hygiene reasons, ordering instead from chains like KFC, and possibly also for cleanliness reasons, eats his fried chicken with a knife and fork, for which he has been roundly ridiculed.
Pizza Hut
Trump has had a long association with Pizza Hut, having appeared in a commercial back in 1995 promoting the chain's stuffed crust (incidentally he's also starred in an ad for McDonald's). Ironically, the ex president only eats the topping, never the crust, and likes to use a fork instead of his hands to do the job.
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Doritos
Whereas Barack Obama snacked on healthy almonds and apples between meals, his successor had the White House kitchen stock up on bags of Doritos to quell his hunger pangs until lunch or dinnertime – Trump tends to skip breakfast, but will occasionally wolf down a plate of bacon and eggs, McDonald's Egg McMuffin, or bowl of Kellogg's Raisin Bran.
Lay's
Along with a stash of Doritos, the White House kitchen staff put in an order for bags of Lay's potato chips when Trump moved in. Both brands are owned by PepsiCo subsidiary Frito-Lay. The former president also has his private jet well-stocked with the snacks of his choice to ensure munchies are always close at hand.
Oreos
Back in 2015 Trump vowed never to eat another Oreo again after the brand's parent moved production from the US to Mexico, but according to former campaign aides Corey Lewandowski and David Bossie, the cupboards of his plane were stuffed with packages of the cookies during the 2016 presidential campaign.
Keebler Vienna Fingers
In addition to Oreos, Trump is fond of Keebler Vienna Fingers, which are always within easy reach to satisfy any cravings his sweet tooth may have. For anyone who is unfamiliar with these cookies, they are similar to Oreos in that they consist of two wafers with a sweet creme filling, but the crusts are oblong instead of round and flavored with vanilla rather than chocolate.
TonelsonProductions/Shutterstock
See's Candies
Together with potato chips and cookies, the junk food-loving ex POTUS likes to snack on candy – while Trump doesn't smoke or drink, he certainly doesn't seem to care whether his diet is healthy or not. One of his favorite brands is See's Candies, which had a charity partnership with The Apprentice in 2015.
Jesco Denzel /Bundesregierung via Getty
Starburst
Trump also likes to chew away on Starburst candy, but only the red and pink flavors, leaving the rest. The then president hit the headlines for all the wrong reasons in June 2018 when he dismissively threw two of the toothsome candies at German Chancellor Angela Merkel during a tense exchange at the G7 summit, and said, “here, Angela, don’t say I never give you anything”.
Häagen-Dazs cherry vanilla ice cream
Trump revealed his favorite ice cream flavor in an interview with US Weekly in 2010: cherry vanilla. The fruity treat featured on the menu of his inauguration celebration dinner in 2017 and Häagen-Dazs' version, which is very likely Trump's number one, was served to Kim Jong-un at the landmark US-North Korea summit the following year.
Diet Coke
No doubt with a heavy heart, Trump recently called for a boycott of his beloved Diet Coke over Coca-Cola's criticism of Georgia's controversial new voting law, which is backed by the GOP. The 45th president reportedly has a 12 can-a-day habit and even had a red on-demand Diet Coke button fitted to a wood box on his desk in the Oval Office. Needless to say, breaking the addiction has been tough and Trump has since been spotted in Mar-a-Lago with a secret bottle of the soda.
Mercedes cars
In his Think Like a Billionaire book, Trump extols the virtues of the German automaker. “My favorite car is a Mercedes. I've had one for a long time, and it's reliable, elegant, and sturdy all at once. I have no complaints about my Mercedes. It's never disappointed me. The cars are not temperamental, and they make my life easier. Mercedes cars are also great because they are classy without being ostentatious.”
Lamborghini cars
Mercedes may be Trump's preferred brand of vehicle, but he's fond of plenty of other marques too. They include Lamborghini. Trump ordered a Diablo Roadster VT with custom 'Le Mans Blue' paint back in 1996 and held on to the vehicle for a few years. It ended up on eBay in 2016 and sold for $460,000.
Leila Macor/AFP via Getty
Ferrari cars
Staying with Italian supercar brands, Ferrari is another of Trump's faves. A shiny red F430 F1 coupe was added to his collection of vehicles in 2007, bought new from Ferrari of Long Island. The car was sold four years down the line and after passing through several owners, went under the hammer yet again in January, selling for a disappointing $330,000, well below its estimate of between $400,000 and $500,000.
Rolls-Royce cars
Like many billionaires of a certain age, Trump is an aficionado of Rolls-Royce to boot. His regal 1956 Silver Cloud is one of the first luxury cars he ever bought and remains one of his most prized possessions. Trump later acquired a 2010 Phantom in black, which he went on to swap for a 2015 model.
Greg Gjerdingen/Flickr (CC BY-ND 2.0)
Cadillac cars
Among American automakers, Cadillac is Trump's non plus ultra. His relationship with the firm stretches back to the 1980s when he collaborated on a luxe Trump Series limo line. Over the years, the billionaire has owned a number of Cadillac models, including a sleek Allanté convertible, which he had painted in his favorite color, gold.
Courtesy Foster + Partners
Asprey jewelry
Trump waxes lyrical about Britain's Asprey, the jeweler to the Royal family, in his Think Like a Billionaire book. “Their jewelry makes the most beautiful woman look even better," he writes. "In addition to gems, Asprey is also famous for their silver, leather, porcelain, and crystal. Asprey's flagship store is in the Trump Tower, so I can slip in there whenever I want, almost always to buy something for Melania.”
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Graff diamonds
In the same book, Trump also sings the praises of New York's Tiffany and Fred Leighton, but favors Harry Winston and British jeweler Graff for diamonds. Melania's 15-carat engagement ring is by Graff, as is the even more extravagant 25-carat ring her husband presented her with on their 10th wedding anniversary in 2015. Together the two pieces are said to be worth $9 million.
Marino bocelli/Shutterstock
Rolex watches
The 45th POTUS is the proud owner of the suitably named 18-karat gold Rolex Day-Date 'President', which retails from $33,150. Introduced in 1956, the timepiece was the watch of choice for a number of US presidents, including John F Kennedy and Lyndon B Johnson. Trump also wears a Vacheron Constantin Historiques Ultra-Fine 1968 and Patek Philippe Golden Ellipse.
Savvapanf Photo/Shutterstock
Head & Shoulders shampoo
Unsightly white flakes on a pristine Brioni suit jacket are a definite no-no. Thankfully, Trump uses America's leading anti-dandruff shampoo Head & Shoulders to keep that famous mane squeaky clean and his scalp healthy and flake-free, preferring the cheap product over more expensive alternatives.
CHI Helmet Head Extra Firm hairspray
Trump spent a whopping $70,000 on hairstyling during 14 seasons of The Apprentice according to The New York Times. Essential for keeping those flyaway locks in check of course is the former president's hairspray, which an insider who worked with him on the Miss Universe pageant revealed to be CHI's Helmet Head Extra Firm, a snip at just $6.50 for a 2.6 oz bottle.
Bronx Colors concealer
The Washington Post reported in 2019 that Trump slathers on makeup by Swiss brand Bronx Colors, which stains his shirts a rust color. The company then claimed the 45th POTUS uses its $8 Boosting Hydrating Concealer in orange, which would explain his citrus glow. Other reports suggest the former president has regular tanning bed sessions to achieve it, especially since Trump is often seen with racoon eyes, those telltale white circles caused by wearing the UV-protective goggles.
Sharpie pens
Not one for fancy fountain pens, Trump likes nothing better than to scrawl his signature or write on documents with a chunky Sharpie, and is said to use one loaded with gold ink for added pizazz. The trusty permanent marker got him into trouble though in September 2019 when he altered a map using the pen to support his erroneous assumption that Hurricane Dorian would hit Alabama, a controversy the press christened Sharpiegate.