BNB's price is currently just over $226 and its market cap is around $36.9 billion (£30.8bn). Its value shot up at the start of last year and it's now the fifth-biggest crypto by market cap. Although there is a maximum supply of BNB, the limit is capped at 200 million – significantly higher than Bitcoin's 21 million, of which over 18 million have already entered circulation. Binance also carries out quarterly currency 'burns' to keep the price of its token high, which can be a big draw for speculative investors.
The prominence of Binance within the crypto world is also seen as a positive for Binance Coin. However, its reputation hasn't always been squeaky clean. Regulators in the UK, Netherlands, Italy, Singapore, Germany, Thailand, Japan, Hong Kong, Malaysia, and Lithuania have all issued formal warnings against the use of Binance, claiming it's being run without proper authorisation. Although French regulators have recently decided to register the exchange, members of the European Parliament have urged the authorities to reconsider in the wake of money laundering accusations.