The first Wizarding World of Harry Potter attraction debuted in 2010 at Universal's Islands of Adventure theme park in Orlando, Florida. Due to its resounding success, other Harry Potter attractions were opened at Universal Studios Florida and Universal Studios Japan in 2014, as well as at Universal Studios Hollywood in 2016.
According to Forbes, attendance at these parks grew by an average of 32.1% after the opening of the Harry Potter attractions, with fans eager to tour locations such as Hogwarts and Hogsmeade, buy wands, and even sample butterbeer.
It's impossible to know for sure how much money the Harry Potter attractions have grossed. Annual reports break down park revenues as a whole rather than by single attractions. However, it has been reported that the theme parks are now the most lucrative branch of the Harry Potter empire, bolstering Rowling's bank account by millions each year. Universal Theme Parks recorded gross revenues of $37 billion (£27.7bn) between 2010 and 2020. Based on the figure that attendance increased on average by 32% since the addition of the Harry Potter features, around $11.84 billion (£8.9bn) of that revenue has been generated by the Wizarding World attractions.
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