A range of factors contributed to the falling out. For example, Rudolf believed his brother had plotted to get him conscripted into the army to gain control of the business. Adolf's wife, Käthe, and Rudolf's partner, Friedl, also reportedly detested each other.
In 1948, the siblings divided their company. Adolf created Adidas, while Rudolf formed Puma. Sworn enemies, the two firms had a fierce rivalry that rumbled on for decades, even after the two brothers' deaths in the 1970s. This only came to an end in 2009 when the German sportswear giants finally called a truce.
Pictured here is a statue of Adolf Dassler outside the Adidas HQ in Herzogenaurach, southern Germany.