Mobilised by the pandemic's impact on minority communities and infamous injustices including the murder of George Floyd, Milwaukee Bucks point guard Jrue Holiday and his wife, Olympic soccer champion Lauren Cheney, were inspired to started their namesake foundation in July 2020.
The NBA star pledged his salary for the rest of the season, around $5.3 million (£3.9m), to the organisation. As the couple explain on the foundation's website, the organisation was founded "at an inflection point between two pandemics: the disproportionate effects that COVID-19 had on the Black community and businesses, and equally as devestating, the murders of George Floyd and many other unarmed Black people, resulting in an overwhelming feeling of helplessness".