Priscilla was appointed trustee of the Elvis Presley estate in 1979 following the death of Presley's father Vernon. Unfortunately, her new position came with the burden of handling the massive debts.
Elvis was in debt at the time of his death, despite his lifetime earnings reportedly sitting somewhere between $100 million and $1 billion. As mentioned, he was worth $5 million ($27/£21m today) when he died, but he owed double that figure to the Internal Revenue Service (IRS).
In an effort to turn things around, Priscilla established Elvis Presley Enterprises (EPE) in 1981. The new company set up lucrative merchandising, publishing, and licensing deals, and transformed Presley's former Memphis home Graceland into a booming tourist attraction.
Thanks to Priscilla’s sharp business acumen, the estate was debt-free again by 1993 and worth $100 million – around $208 million (£162m) when adjusted for inflation into 2024 money.