Consumer stocks should be fairly resilient when markets are falling and that’s certainly been the case with beverages business Keurig Dr Pepper (KCP) in this bear market. While the S&P 500 is down a quarter this year, Keurig’s stock price is up 1.5% this year. And today the stock price is up 2.5% after positive comment from analysts at Wedbush.
The broker initiated coverage on five non-alcoholic beverage companies: Coca-Cola (KO), PepsiCo (PEP) , Monster Beverage (MNST), Celsius Holdings (CELH) and Keurig. Wedbush’s top pick was Keurig with an ‘outperform’ rating and $43 price target. Keurig has been hemmed in by capacity constraints in its coffee business, but Wedbush says those constraints are now gone and earnings growth should accelerate.
Keurig’s big plus point is the strength of its brands which include Dr Pepper, Keurig coffee machines, 7UP, Canada Dry, Sunkist, and Snapple. That brand strength will help Keurig withstand competitive pressure from private label products.