"I lost 2 billion dollars in one day and I’m still alive", Kanye West declared to his Instagram followers on 27 October.
it capped a dramatic fall from grace for the outspoken rapper and businessman, who had a $2 billion (£1.7bn) net worth earlier this year, according to Forbes.
As the self-declared "genius" continues to grab headlines with his provocative behaviour and dubious social media posts, read on to take a look at West's meteoric rise and subsequent fall, and what it's cost him. All dollar amounts in US dollars, unless otherwise stated.
West, who legally changed his name to Ye last year, was born on 8 June 1977 in Georgia. His father Ray was a photojournalist, while his mother Donda (pictured with her son) was a college professor.
West grew up in Chicago and attended Chicago State University, where he studied English – a decision that would later help him find his feet as a lyricist. However, the future star dropped out of the course after one year to focus on his music career.
West moved to New York City, where he made a name for himself as a music producer after working on Jay-Z's 2001 album The Blueprint. Kanye's sample-based R&B beats soon made him one of the most sought-after producers in the industry.
Despite creating hits for the likes of Mariah Carey, Beyoncé, and Janet Jackson, West's true passion was rapping. However, he struggled to get signed as an artist, with his middle-class upbringing reportedly being one of the reasons he just couldn't land a deal.
Jay-Z's Roc-a-Fella Records music label eventually signed West, and he released his debut album The College Dropout in 2004.
The smash-hit record won the coveted Best Rap Album award at the Grammys, while West's single Jesus Walks also picked up a gong at the prestigious event.
But this was merely a taste of the success that West would go on to achieve as a recording artist...
Today, West is recognised as one of the 21st century’s most influential musicians, having sold over 160 million records, embarked on six tours, and won 24 Grammy awards.
His song catalogue is estimated to generate $13.25 million (£11.5m) in publishing royalties each year, with West earning $5 million (£4.3m) annually from his share.
In total, his song catalogue is thought to be worth around $175 million (£151.6m).
The same year he dropped his debut album, West launched his own record label, GOOD Music. The label has previously signed top talent, including John Legend (pictured), Big Sean, and Kid Cudi.
While these artists have since departed from the label, GOOD Music's recent roster of artists includes rappers Pusha-T and Q-Tip.
Along with his share of his own song catalogue, Forbes estimates that the label accounts for around $100 million (£86.7m) of West's fortune.
West made his first major foray into fashion in 2009 when he partnered with Nike to release the now iconic Nike Air Yeezy sneaker line.
This was followed up by the launch of West's Nike Air Yeezy 2 trainers, which hit shelves in 2012.
West caused shockwaves in 2013 when he announced that he was leaving his partnership with Nike in favour of rival brand Adidas. His deal with the former is believed to have come to an end over a royalty payment dispute.
West went on to design both sneakers and streetwear for Adidas, signing a 10-year deal with the company in 2016.
In 2015, he hosted his Kanye West x Adidas Originals Yeezy Season 1 runway show, with Beyoncé, Kim Kardashian, and Vogue editor Anna Wintour (all pictured) among the stars gracing the front row.
The first of West’s financial troubles began in 2016 when he announced on Twitter that he was $53 million (£46m) in debt.
In a series of sensational social media posts, West proceeded to plead with Meta founder Mark Zuckerberg for help, tweeting: "Mark Zuckerberg, invest 1 billion dollars into Kanye West ideas".
West’s money woes were reportedly due to a string of failed fashion ventures, including his 2009 clothing line Pastelle (which closed after just seven months in business) and his failed eponymous womenswear label, which failed even to make it into stores on its release in 2011.
West also claimed that he had racked up $16 million (£13.9m) of debt to get his collaboration with Adidas off the ground.
All in all, 2016 was a turbulent year for West. As well as facing serious debts, the star was hospitalised for a "psychiatric emergency" and had to cancel his Saint Pablo tour (pictured) as a result.
Following an uncharacteristic hiatus from the spotlight, the troubled rapper revealed on his 2018 album Ye that he had been diagnosed with bipolar disorder.
While fashion had plunged West into debt, it was ironically that very same industry that reversed his fortunes.
The rapper-turned-designer struck a lucrative deal with Adidas that saw him earning 15% royalties on wholesale Yeezy products, as well as a marketing fee.
West achieved billionaire status when the sale of Adidas Yeezy sneakers hit a staggering $1.7 billion (£1.5bn) in 2021.
In 2019, West set out to expand his fashion empire by purchasing a sprawling 4,500-acre ranch in Wyoming (pictured), reportedly with the intention of building a Yeezy manufacturing hub close by.
But his plans never came to fruition. Just two years later, the property was back on the market for $11 million (£9.6m).
A more fruitful fashion endeavour came via West's collaboration with Gap, with a decade-long partnership announced in June 2020.
The partnership was a bid to boost Gap’s flagging sales. A $90 (£78) sweater designed by West for the brand achieved more sales in a single day than any other item in Gap's history.
In January 2022, luxury French fashion brand Balenciaga joined the Yeezy Gap partnership.
West collaborated with Demna Gvasalia, Balenciaga’s creative director, to design a high-end clothing collection that included $240 (£209) hoodies and $220 (£191) jeans.
Evidently less successful than his endeavours with Adidas, Gap was soon selling the pricey apparel at a discount.
In addition to his own fashion projects, West also owns a 5% stake in his ex-wife Kim Kardashian’s shapewear line SKIMS.
Forbes valued SKIMS at an eye-watering $3.2 billion (£2.8bn) in early 2022, and Kardashian herself is a billionaire with a net worth of $1.8 billion (£1.6bn).
Once a superstar power couple, Kardashian filed for divorce from West in February 2021, after more than six years of marriage.
Kardashian famously bagged the couple's $60 million (£52.1m) property in Calabasas, California in the divorce. The savvy businesswoman reportedly paid West in cash to keep the Hidden Hills mega-mansion (pictured).
Though Kardashian scored the Hidden Hills mansion, West still boasts a seriously impressive property portfolio.
This includes a $14.5 million (£12.6m) "therapy ranch" in Wyoming (separate from the ranch already mentioned), a $57.3 million (£49.8m) state-of-the-art bunker in Malibu (pictured), a chic Calabasas hideaway, and a luxe abode in Belgium.
West hit the headlines in December 2021 when he snapped up a $4.5 million (£3.9m) property in the Hidden Hills, which sparked controversy due to its proximity to ex-wife Kim's home.
According to Forbes, West's music and fashion empires, coupled with his investments and sprawling real estate portfolio, saw him reach a peak net worth of $2 billion (£1.7bn) at the start of 2022.
But cracks in his business empire first began to show in September, when it was announced that the rapper would be winding down his partnership with Gap despite inking a 10-year deal with the fashion brand in 2020.
The LA Times shared an email from West’s attorney that read: "Gap left Ye no choice but to terminate their collaboration agreement because of Gap's substantial non-compliance... Ye had diligently tried to work through these issues with Gap both directly and through counsel. He had gotten nowhere".
At the time, The Wall Street Journal reported that West was frustrated with the retailer for not releasing apparel or opening the stores it had promised. Meanwhile, Gap stated that the deal was coming to an end because it was "not aligned" with West.
And it all came crashing down for the star in October when he made several anti-Semitic comments in interviews and on social media. As a result, West's business partners, including Gap and Adidas, faced pressure to cut all ties with him.
West had already incurred a backlash earlier in October. He walked on the runway at Paris Fashion Week wearing a shirt that read "white lives matter", a phrase that is often used by white supremacist groups.
The biggest blow to West's fortune is undoubtedly Adidas pulling the plug on their juicy $1.5 billion (£1.3bn) deal. West had previously bragged on the podcast Drink Champs that he could "say anti-Semitic things and Adidas can’t drop me".
However, Adidas announced on 25 October that it had ended its partnership with West over his comments.
The sportswear brand anticipates that it will lose around $246 million (£214.2m) in profits by the end of 2022 as a result of cutting its ties with the controversial rapper.
And while West’s partnership with Gap had begun to wind down in September, Yeezy Gap items were still set to be sold in stores while stocks lasted.
This agreement came to an abrupt end in October following West’s anti-Semitic comments, with Gap stating it would immediately remove Yeezy products from stores and shut down the Yeezy Gap Website.
"Antisemitism, racism, and hate in any form are inexcusable and not tolerated in accordance with our values," said the fashion brand in a statement released on 25 October.
Foot Locker and Balenciaga were among the other fashion brands to announce that they were cutting all ties with West, with Foot Locker stating: "Foot Locker, Inc. does not tolerate any form of antisemitism, or hateful and discriminatory behavior. While we remain a partner with Adidas and carry a wide assortment of their collections, we will not be supporting any future Yeezy product drops".
Meanwhile, the luxury French fashion house said of its relationship with West: "Balenciaga has no longer any relationship nor any plans for future projects related to this artist".
The controversy surrounding West has also damaged Donda Sports, the sports marketing firm that he launched in early 2022.
October saw top talent like NFL player Aaron Donald and NBA star Jaylen Brown (pictured) announce on Twitter that they'd left the agency.
NBA star Kyrie Irving, who’s rumoured to be signed to Donda Sports, was recently suspended by the Brooklyn Nets after posting a link to an anti-Semitic video on social media.
West has since posted two black-and-white photographs of Irving on social media in an apparent show of support for the disgraced athlete, captioning one of the images: "There’s some real ones still here".
To make matters worse, West has now been dropped by talent agency CAA, while an upcoming documentary about the star by studio MRC has been shelved.
London’s world-renowned Madame Tussauds waxwork museum also revealed that it had removed a wax figure of West from public view.
And fitness company Peloton has even "indefinitely paused" the use of West's music in its classes.
In an eyebrow-raising move earlier this year, West opened his own private Christian prep school, Donda Academy (pictured). Tuition is said to cost as much as $15,000 (£13k) per pupil per year.
Following West’s troubling comments, however, the school emailed parents to say that it would be closing its doors for the remainder of the year. Confusingly, parents received a second email hours later, informing them that the school was reopening "with a vengeance".
While the future of Donda Academy remains uncertain, some parents have already decided to pull their children out. Among them are the singer Keyshia Cole, who removed her 12-year-old son after West posted a now-deleted tweet where he referenced being "back to shoot the school up".
As businesses continue to distance themselves from West, Forbes suggests that his net worth is now a fraction of its former self, totalling around $400.1 million (£346.3m).
The rapper's current wealth includes cash, his real estate portfolio, the value of his music catalogue and label, and his 5% stake in shapewear line SKIMS.
With his fortune slashed by more than 75%, only time will tell what direction things will go in next for the troubled artist formerly known as West.
Now discover which Kardashian-Jenner family member is the richest