America is leading the way with XR, although China and a number of nations around Europe are also investing big.
Meta, with its Meta Quest headsets and ever-expanding Metaverse, is the current global VR market leader, though Apple, which just released its Vision Pro headset, seems to be tops for AR.
Other Big Tech leaders in the XR space include Microsoft, Nvidia, and Alphabet, while Magic Leap, Unity, and Improbable are among the most exciting XR start-ups.