Merchandise, including watches, clothing, and fragrance, is the firm's second biggest money-maker after car sales. In addition, there are two Ferrari-branded theme parks: Ferrari World in Abu Dhabi and Ferrari Land in Spain.
These spin-offs have helped Ferrari's revenues rocket. Last year, turnover was its highest at $5.4 billion (£4bn), and it's anticipated to hit $6.3 billion (£5bn) in 2023.
In 2022, Ferrari delivered a record 13,221 vehicles. It previously restricted its sales to 7,000 units a year to protect the exclusivity of Ferrari, which was ranked the world's strongest brand in 2019 and 2020 and is still the most powerful in the auto industry. Since Ferrari's US stock market flotation in 2015, the quotas have increased, reaching the 10,000-units-per-year mark in 2019.