Meanwhile, privacy campaigners suggest Neom risks becoming a mass-surveillance dystopia. AI-powered smart technology – including facial recognition that will likely be provided by authoritarian China – will pervade the megaproject, constantly harvesting data about its inhabitants.
"In a country like Saudi Arabia where there is no data protection or safeguards, no oversight, no accountability, no transparency, no separations of powers, and the fact that MBS (Mohammed bin Salman) is actually ruling the security agencies... it's a scary idea," Marwa Fatafta, a policy manager at digital rights organisation Access Now, warned Insider in April 2023.
In addition to that, sustainable city expert Melissa Sterry has told Metro that the design of The Line might end up creating a "monotonous, prison-like" environment.