In 1967, Rupert divorced his first wife and tied the knot with Anna Torv, a journalist on one of his newspapers. Their daughter, Elisabeth, was born in 1968. Lachlan arrived in 1971, followed by James in 1972.
Rupert moved to London in 1968. At the time, his up-and-coming media empire was valued at $50 million, the equivalent of $452 million (£342m) in 2024 money. He wasted no time snapping up popular Sunday tabloid, the News of the World. The following year, he acquired struggling daily The Sun for a bargain £800,000, around $15 million (£11.3m) today.
By focusing on scandal and crime, combined with strong sports reporting and conservative editorials, he dramatically increased The Sun's circulation. This was further boosted by the introduction of the controversial Page Three topless model feature in 1970.