Planet Fitness takes a different approach, targeting casual gym-goers, and promoting its inclusive ethos, which is summed up in its “Judgement Free Zone” slogan. This approach has served it very well indeed and the company now has more than 2,000 locations, most of which are in the US.
While the workouts may have less intensity, there is a much steeper initial investment of $1,645,600. However, gym brands are some of the country's most popular franchises, and those with existing facilities have the option to convert to the Planet Fitness concept.