Let down by Hollywood, Marvel made the risky decision to go it alone.
In 2005, the board arranged $525 million in funding from Merrill Lynch, using the rights to its characters as collateral. Marvel Studios was officially born and its first film, Iron Man, was a box office smash, grossing $585 million in 2008.
The following year, the company was acquired by Disney for $4 billion. It's since evolved into a multibillion-dollar franchise, churning out box office hits such as 2019's Avengers: Endgame, which racked up a staggering $2.79 billion in global revenue.
With 11 new Marvel films and series tipped for release over the next four years, it's likely the company's winning streak will continue.