How the UK Inflation Basket shows the nation's changing tastes
Adam Butler/PA Archive/PA Images
A trip through time via the Inflation Basket
Inflation affects everything, from rising rail prices to shrinking savings. To calculate inflation, the Office for National Statistics (ONS) created the Inflation Basket of Goods and Services. It’s an ever-evolving collection of everyday essentials, and the odd luxury, that it uses to measure price changes. As inflation rates reach a 40-year high, this year's 19 new entries include meat-free sausages, pet collars, and antibacterial wipes. But what’s been in the basket in the past? Read on as we look back at 75 years of British history via this indicator of our changing tastes.
Keystone Press Agency/Zuma Press/PA Images
1947: The beginning of the basket
Although inflation had been calculated since the First World War, the Government first assembled a basket of goods that it could measure in 1947. The first basket, like 1947 Britain, was a very different place. It was an age of austerity, with many items still rationed after the war, and the basket reflects this, featuring dried milk, margarine and corned beef (which stayed on the list until 2005).
1947: Through the wringer
It’s easy to forget just how much has changed since the first Inflation Basket was published. Instead of the washing machine or dryer, you had the ‘galvanised household bucket’ and clothes mangle; the washing machine didn’t appear in the basket until 1956. Health food meant cod liver oil, and comfort meant sleeping on a hair mattress.
1947: A steady fuel?
It’s not only the items in the Inflation Basket which are interesting; the changing prices are too. Petrol has always been in the inflation basket and in 1947 cost just 2p a litre. Adjusted for inflation, that’s equivalent to 83p today. From 1979 to 1980 the price jumped from 21.6p/litre (today £1.19) to 28.2p/litre in 1980 (today £1.28), due to the Iranian Revolution.
Barratts/S&G Barratts/EMPICS Archive
1947: Cleaning up
Even in the 1947 basket you can see the impact of developments in technology and society. Take the vacuum cleaner. Although invented before the war, it became more available and more necessary as middle-class households could no longer afford to employ servants. Household gadgets also gave women more free time, enabling them to take a more active role in society and the workforce.
1947: Everyone loves a tipple
Britain’s love affair with booze goes back way beyond the Inflation Basket, and three alcoholic drinks made it into the 1947 basket: beer, a whisky bottle and a whisky nip (a standard measure). That doesn’t mean there weren’t other drinks, but evidently statisticians didn’t think enough people drank them. It’s also important to remember that drinking was overwhelmingly a male preserve during this period.
1947: Room for a little music
Music and ways to play it have always been part of the Inflation Basket. Despite the gramophone being around since the turn of the century, it still ruled the roost when the first Inflation Basket was put together in 1947. Also on the list was the wireless licence: the BBC had been established in 1927, getting its start on the radio.
Barratts/S&G Barratts/EMPICS Archive
1956: NHS prescriptions
The Inflation Basket doesn’t just look at household goods: it attempts to account for all sorts of costs including, from 1956, NHS prescriptions. Although prescriptions had been free when the National Health Service had been launched in 1948 (founder Aneurin Bevan is pictured left), costs quickly escalated. In 1952 the new Conservative Government decided to charge one shilling per prescription, with exemptions for those on war pensions, children and sufferers of sexually-transmitted diseases.
Katie Collins/PA Archive/PA Images
1962: Something fishy
There’s not much evidence of the Swinging 60s in the Inflation Basket. Instead, you have the humble fish finger, introduced in 1962 and, incredibly, still in the basket today. Fish fingers were first sold in the UK in 1955 by Birds Eye, with herring variants originally trialled before the company opted for cod. The fishy meal is still a firm favourite and today Brits eat 1.5 million fish fingers per day, according to Birds Eye. That's the equivalent of 18 per second.
1962: Keeping cool
The refrigerator, which entered the basket in 1962, had been invented 49 years earlier in the USA. Yet in 1948, just 2% of households in the UK had one and by 1959 the figure was still just 13%. But that year a glorious summer – model Sheila McDonough (pictured) was able to fry eggs on her car – made the case for a fridge obvious. Just a few years later the refrigerator was in the basket.
Adam Butler/PA Archive/PA Images
1962: Crisps make the cut
Another surprisingly late arrival to the UK's Inflation Basket was crisps, which only made the cut in 1962. Perhaps before then they were just too boring. There was only one flavour available – plain – until Irish crisp company Tayto pioneered cheese & onion and salt & vinegar flavours in the 1950s. Since then, the number of flavours has been ever-expanding.
IgorGolovniov / Shutterstock.com
1962: Changing tipples
Wine only entered the Inflation Basket in 1962 and a number of more bizarre drinks have since made the list, if only temporarily, including Cinzano vermouth (1978), a four-pack of lager (removed in 2011), and the monstrous seven-pint Party Beer Can (1974).
Today: Changing tipples
Today our taste in alcohol varies hugely and so does the basket, with rosé wine, cream liqueur and craft beer among the newer entrants. Despite all these changes, both canned bitter and canned stout remain in the basket.
Geoff Caddick/PA Archive/PA Images
1974: An instant Smash
In a prelude of things to come, Smash, a brand of instant mashed potatoes, was one of the first convenience foods on the market when it entered the basket in 1974. Smash was made famous by a series of TV adverts in the 1970s, where a family of Martians mocked humans for preparing mashed potato, with the tagline ‘For Mash Get Smash’. It was replaced by frozen oven chips in 1987.
1976: Changing sounds
The vast collection of records, cassettes, minidiscs and CD-roms sitting in UK attics testify to the rapid changes in how we listen to music, and the Inflation Basket has tried to keep up with these. The cassette recorder was included in 1976, the CD player in 1997 and the MP3 player in 2003.
1980: Duvet days
What on earth did we do before the duvet? The fact that the ‘continental quilt’, as it was known, only took off in the 1970s – entering the basket in 1980 – is even more mysterious given that fewer households had central heating then. Habitat founder Sir Terence Conran first started selling duvets in 1964, having noticed them in Sweden. They were marketed as the ’10 second bed’ as they made a bed much easier to make than the previous layers of sheets and blankets.
1987: Health food
Much of the food in the first Inflation Basket was of dubious health benefit: butter, meat, condensed milk and boiled sweets. Yet as Britain’s tastes have got healthier, so has the basket. Muesli and skimmed milk were included in 1987, fromage frais in 1993 and even diet drink powder in 2003.
1987: Microwave
It’s been a long haul for the humble microwave. Way back in 1933, at the Chicago World Fair, manufacturing corporation Westinghouse succeeded in cooking food in between two metal plates emitting microwaves. The first microwave oven came along in 1947, a 340-kilogram, water-cooled monster, but the UK had to wait until 1974 for the first microwave oven to be sold and it was only included in the Inflation Basket in 1987.
JLRphotography / Shutterstock
1987: A good night in
Until relatively recently, following the dawn of streaming services, a film night at home usually meant a quick trip to the local Blockbuster. Video rentals made the Inflation Basket in 1987, having had to wait for VHS video recorders, which also made 1987’s basket, to spread to enough British households. DVD rental and video on demand services are still part of the basket, as well as digital television subscriptions.
1993: Beauty and the basket
The somewhat vague category of ‘cosmetics’ has been in the basket since its second incarnation in 1952, along with hair cream. Mascara finally made the cut in 1993 and today’s basket also includes liquid foundation, nail varnish, moisturising lotion and even the ‘basic manicure’.
1993: Foreign holidays
Did people not go on foreign holidays before 1993? The fact that foreign holidays didn’t make the Inflation Basket until 1993 bears more relation to the difficulties of measuring these costs than to public tastes. Many Brits have been escaping for some Mediterranean sun since the 1970s.
Soeren Stache/DPA/PA Images
1993: Computer games
The early 1990s also saw the inclusion of computer games into the Inflation Basket. While many games released then have since disappeared from memory, popular releases that year included Mortal Kombat II, The Legend of Zelda: Link’s Awakening and Doom, which was later made into a film starring Dwayne Johnson.
Wolfgang Weihs/DPA/PA Images
1998: Going mobile
Sometimes the inclusion of an item in the Inflation Basket doesn’t quite do it justice. Mobile phone charges began to be tracked in the 1998 basket, but the mobile has changed our lives in countless other ways with the demands of constant communication. And that was all before the smartphone came along, which was added to the list in 2011.
Find out what the must-have tech was from the year you were born
Steve Parsons/PA Archive/PA Images
2005: Chicken nuggets
A favourite with children – and increasingly adults – the new millennium saw official acknowledgement of the chicken nugget in 2005.
Ironically, that was the same year Jamie Oliver launched his anti-junk food campaign ‘Feed Me Better’, although the main target was the chicken nugget’s poor relation, the turkey twizzler.
Paul Barker/PA Archive/PA Images
2011: The price of love
Although many reports portray online dating as a recent social phenomenon, computer dating was invented as far back as 1965, when a five-tonne IBM computer was used to crunch student survey responses and suggest ideal matches. With services like Match.com harnessing the popularity of the internet, dating fees eventually found their way into the basket in 2011.
2015: Sweet potatoes
The ever-growing number of food items have become increasingly exotic. Bananas have always been a part of the Inflation Basket, but many other items are more recent. Brie was included in 1987, olive oil in 2007, garlic bread in 2010, and the sweet potato in 2015.
2015: Electronic cigarette refills
It’s becoming increasingly difficult to pass a day without hearing about the supposed virtues of vaping, or walking through a cloud of strangely-scented smoke. The ONS statisticians added electronic cigarette refills to the Inflation Basket in 2015.
2019: Portable speakers and peanut butter
The year 2019 marked the end for the hi-fi, which has largely been replaced by the portable speaker 'reflecting current trends'. Also out were envelopes, with new additions including peanut butter, popcorn, smart speakers, and the electric toothbrush.
2022: hello meat-free sausages, goodbye men's suits
As the COVID-19 pandemic changed our lifestyles overnight, the inflation basket changed to reflect our newfound priorities. Last year's basket saw the addition of hand sanitiser, while antibacterial surface wipes have entered the basket for the first time in 2022. Other additions include pet collars, a testament to the 3.2 million pets bought or adopted by Brits during the pandemic. Meat-free sausages have also made the list, while men's suits, doughnuts and coal have been removed.
Now take a look at the countries with the longest working hours