Free collectables worth a lot of money
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Complimentary toys prized by collectors
If you think the toys and other collectables that come free with fast-food meals, breakfast cereals and other products are pieces of junk with little value, you may want to think again. Click or scroll through a selection of freebies that can fetch surprisingly high prices.
Wade NatWest Woody Pig coin bank: up to $25 (£20)
UK bank NatWest scored a major marketing coup in the early 1980s with the launch of its range of ceramic money banks. Kids up and down the land badgered their parents to open an account just so they could get their hands on one or more of the piggies. The first and most common of the five collectables, Baby Woody, was gifted to young investors who deposited at least £5 ($6). The piglet sells for up to $25 (£20) these days.
Courtesy Neato Coolville/Flickr
Kellogg's Froot Loops Cereal Adventures of Toucan Sam comic: up to $55 (£45)
Dubbed 'premiums', cereal freebies from way back when can fetch impressive prices. Froot Loops regularly had freebies in its colourful boxes, such as the mystery action toy edition pictured. One of the most valuable of the bunch was the mail-in Adventures of Toucan Sam comic given away by Kellogg's in the US back in 1994. Today, a mint-condition copy can easily make up to $55 (£45) on eBay or similar auction sites.
Ralston Teenage Mutant Ninja Turtles Cereal bowl set: up to $60 (£49)
Another 1990s mail-in promo, these cereal bowls featuring the Teenage Mutant Ninja Turtles came as part of a set of four and were dished out to customers who had amassed a number of tokens contained within the official TMNT cereal, which was produced by Ralston. A full set recently sold for $60 (£49) on eBay, which isn't bad at all for a couple of green plastic bowls.
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Kinder Surprise egg toys: up to $62 (£50)
The highlight of a Kinder Surprise egg is usually the chocolate rather than the plastic toy it contains, and for the most part the little toys really aren't worth much individually. But there are collectors willing to buy joblots of the surprises however, and if you've got a drawer full of them stashed away somewhere, they could be worth selling. In April, a collection of pre-owned Kinder Surprise toys went for £50 ($62) on eBay.
McDonald's Happy Meal Mr. Potato Head Kids toy set: up to $70 (£57)
McDonald's Happy Meal toys seem like throwaway pieces of plastic destined to end up in landfill, and the fast-food giant has pledged to ban the toys for environmental reasons. That said, the most sought-after toys still command surprisingly high prices, so don't throw them away if you haven't yet. A complete set of 1980s or 1990s Mr. Potato Head kids' toys for instance is worth up to $70 (£57) at the current time.
Burger King Kids Meal King Dragon Ball Z toy set: up to $75 (£61)
Burger King announced that it would no longer be giving away plastic toys in September 2019, but it has given away some fun playthings over the years. In 2000 the fast-food chain ran a Dragon Ball Z promo consisting of seven toys, stands and cards. Today, a full set fetches up to $75 (£61).
McDonald's Happy Meal Super Mario Bros. 3 toy set: up to $80 (£65)
Tying in with the release of the Nintendo Super Mario Bros. 3 game in 1990 in North America, McDonald's issued a set of four Happy Meal toys featuring the iconic video game plumber as well as Luigi, Little Goomba and Koopa Paratroopa. Nowadays, the full set is valued at up to $80 (£65), with individual toys selling for $20 (£16) each.
Kellogg's Sugar Smacks Cereal Thunderbird 4 toy: up to $80 (£65)
Launched in 1958, Kellogg's Sugar Smacks cereal would often come bearing gifts. In 1966 Kellogg's UK embarked on a memorable ad campaign and giveaway of themed toys featuring models inspired by classic British sci-fi show Thunderbirds. These toys are worth up to $80 (£65) a-piece at the current time.
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Quaker Cap'n Crunch Cereal Jean LaFoote coin bank: up to $100 (£82)
Before Captain Jack Sparrow there was barefoot pirate Jean LaFoote. The fictional buccaneer has featured on packets of Quaker Cap'n Crunch since its launch in 1963. This mail-in premium coin bank was given away as a freebie in 1975 in the US and now could net you up to $100 (£82).
In-N-Out Burger coin: up to $100 (£82)
Distributed by the cult West Coast fast-food chain at promotional events, the In-N-Out Burger coin is prized by devotees of the restaurants. Each coin entitles the bearer to a free burger but if you're privileged enough to own one, forget about redeeming it. Collectors will pay up to $100 (£82) for the rarer coins, the equivalent of 29 Double-Doubles.
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Courtesy Jackie's House of Antique
McDonald's Happy Meal 102 Dalmatians toy set: up to $115 (£95)
Back to McDonald's Happy Meal freebies. If you managed to collect the full set of Disney 102 Dalmatians toys back in 2000, you'll be pleased to discover your complimentary collection of cute plastic pooches is worth up to $115 (£95).
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Courtesy littleweirdos.net
Ralston Freakies Cereal Monsters toy set: up to $120 (£99)
Collectors of cereal box toys hold these monster freebies in especially high esteem. Available in the US in boxes of Ralston Freakies cereal from 1972 to 1976, the colourful beasts came in seven varieties. A full set sells for up to $120 (£99) these days.
R&L Cereals Crater Critters Kindly Critter toy: up to $120 (£99)
Collectors are also crazy about R&L Cereals' Crater Critter toys. Originally issued in Australia in 1968, they are considered a must-have for cereal toy aficionados. Kingly Critter (bottom right) is the rarest of the bunch – it sells for hundreds of dollars – but even the less scarce Kindly Critter (top right) and other toys in the collection can go for up to $120 (£99).
McDonald's Happy Meal Snoopy toy set: $180 (£148)
In 2000 McDonald's marked the 50th anniversary of the Peanuts comic strip by issuing a set of Snoopy Happy Meal toys. A full set will garner you a very respectable $180 (£148). Incidentally Wendy's gave away Snoopy toys in 1998 but even if you have a full collection it's only worth a fraction of the price of the McDonald's offering.
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Burger King Kids Meal Viva Piñata Party Animals Macaraccoon toy: up to $200 (£165)
If you or your children collected Burger King Kids Meal toys during the 2000s, have a hunt around for the Viva Piñata Party Animals toys. Released in 2007 when the computer game featuring the animals came out, they are worth big bucks. The Macaraccoon toy recently realised $200 (£165) on eBay.
Wade NatWest Cousin Wesley Pig coin bank: up to $243 (£200)
UK bank NatWest revived its 1980s pig promo in 1999 to promote a personal savings bond, adding a new piggy called Cousin Wesley to the family. As only 5,000 were made, this coin bank is relatively rare and commands prices of up to $243 (£200) at auction.
McDonald's Happy Meal Inspector Gadget toy set: up to $300 (£248)
To coincide with the release of the Inspector Gadget live-action movie in 1999, McDonald's offered a set of toys featuring the hapless cyborg detective. Fans of the film had to collect up the different body parts in their Happy Meals before they could assemble their own action figure. Fast-forward to 2019 and a complete Inspector Gadget sold for $300 (£248).
Surprisingly valuable old stuff you might have at home
IHOP Pancakes toy set: up to $305 (£252)
If you have a collection of IHOP Pancakes toys gathering dust somewhere, you could be in for a mini windfall. Collectors pay top dollar for these playthings with a set of 23 recently selling for $305 (£252) on eBay.
Woolworths Lion King Spirit Mufasa Ooshie toy: up to $350 (£289)
Australian supermarket chain Woolworths sparked a major hype Down Under with its Lion King Ooshie promo. The rarer toys among the range of 24 have achieved high prices on eBay, for example a blue glitter Spirit Mufasa toy recently sold for $350 (£289).
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McDonald's Happy Meal Despicable Me Minions toy set: up to $400 (£331)
McDonald's has given away various Minions toys over the years to tie in with the release of the four Despicable Me movies. If you're lucky enough to own a complete set of the unintelligable yellow characters, they could earn you up to $400 (£331).
McDonald's Happy Meal TY’s Teenie Beanie Boos toy set: up to $450 (£372)
These adorable mini Beanie Babies from 2000 are among the most valuable Happy Meal toys, which is unsurprising given that full-sized Beanie Babies were such a major craze at the time of their release. The squishy toys still count legions of nostalgic fans today and a full set of the mini versions can sell for up to $450 (£372).
Wade NatWest Gold Maxwell Pig coin bank: up to $600 (£480)
Back to those highly desirable NatWest money banks. In 2006 Natwest gave away a limited number of gold coin banks to kids who participated in a treasure hunt competition and one of the scarcest of the bunch is Maxwell. You might want to take this little piggy to a market – an online marketplace that is – as he is worth up to $600 (£480) these days.
Courtesy natwestpigs.co.uk
Wade NatWest Lombard Sir Nathaniel Lombard Pig coin bank: up to $800 (£650)
The rarest and most desirable piggy of them all however is Sir Nathaniel Lombard. The ceramic hog was produced by Wade for NatWest Lombard bank and handed out in very limited numbers during the mid 1990s. Nowadays, the titled pig sells for some $800 (£650).
McDonald's Happy Meal Furby toy set: up to $900 (£745)
Like Beanie Babies, Furby toys were a massive fad in the late 1990s. McDonald's got in on the action, albeit a tad late, in 2000 with the launch of its Happy Meal range of clippable Furbies. A full set of 12 is worth up to $900 (£745) at the time of writing.
Toys R Us NY I Heart Lego Yoda toy: up to $1,000 (£827)
In 2013 Toys R Us ran a legendary Star Wars promo at its flagship Times Square store, giving away 1,000 'NY I Heart' Yoda Lego figures to customers who purchased X-Wing playsets. Sadly, the New York City store closed down for good in 2015. These days, collectors will shell out up to $1,000 (£827) to get hold of the branded Yoda figure.
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Wonder Bread Wun-Dar He-Man toy: up to $1,000 (£827)
Wonder Bread delighted Masters of the Universe fans back in 1983 when it launched a mail-in promo offering the so-called Wun-Dar He-Man toy. Today these He-Man figures sell for huge sums online, going for anything up to $1,000 (£827).
Woolworths Lion King Furry Simba Ooshie toy: up to $3,500+ (£2.9k+)
With the Woolworths Lion King Ooshie promo reaching fever pitch, the rarest toy has fetched jaw-dropping prices on eBay. A limited edition of just 100, Furry Simba is worth a fortune. One sold recently for $3,500 (£2.9k), while another is said to have sold for a whopping $67,700 (£56k), although that particular sale hasn't been confirmed.
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