Herzogenaurach in Bavaria, Germany, has long been shaped by the business activities of the Dassler brothers, who ended their sneaker company Gebrüder Dassler Schuhfabrik, known as Geda, in 1948 after an ongoing dispute.
Refusing to reconcile, each started his own company. Adi Dassler created sports brand Adidas, while Rudolf Dassler founded competitor company Puma.
Since the founding of the two businesses, Herzogenaurach’s population has risen from just under 7,000 to 24,000, with residents getting to enjoy the huge tax revenues brought in by the companies, as well as the sponsorship of local sports teams by two of the world’s biggest activewear companies.
The two companies are both still headquartered in the German town, with their offices just 10 minutes away from each other. In contradiction to the HQs' close proximities, the feuding brothers opted to be buried at opposite ends of the town’s cemetery...