With children across the world having spent large chunks of 2020 and 2021 at home, toys haven’t seen the dip in sales that other industries have suffered. In the US, for example, there was a 16% growth in toy sales in the first six months of 2020. Games and puzzles were the biggest sellers, making up 37% of the market, while outdoor toys, building sets, and arts-and-crafts sets were also popular.
In the UK, toymaker Hornby, which makes its eponymous model train sets and also owns toy car brands Scalextric and Corgi, saw a 33% boost in sales during the same period. More than a third of Hornby's sales came from outside the UK thanks to online shopping, and the previously ailing firm made a return to profitability. And the boom seems set to continue after the pandemic…