A whole host of products and companies fall under the Trump umbrella, and the value of the Trump brand – like his net worth – has been hotly disputed over the years. According to newly unsealed details about Trump's April deposition in the Letitia James fraud lawsuit, Trump himself has claimed his personal brand is worth "billions and billions" and he reiterated these claims outside the courtroom yesterday. But is it?

After the Capitol riot in January 2021, Trump Plaza in Florida’s West Palm Beach voted to drop Trump’s name, and New York City has attempted to stop his contracts for ice rinks, a carousel, and a golf course. More trouble could be ahead; If Trump and his eponymous Organization are found guilty of fraud in the ongoing suit, the Trumps will be permanently banned from operating businesses in New York, while Donald and the Trump Organization will be banned from buying commercial real estate in the state for five years.

Donald Trump claimed that his name was worth $3 billion in 2011, while Forbes reported that a more modest $200 million was a better estimate. More recently, Forbes has said it's probably worth just $60 million.

Donald Trump's $5 billion election offer, and how he HAS made money