List-style articles (also known as "listicles") on everything from the most calorific desserts to the world's cutest cats are at the core of BuzzFeed’s media empire.

The social news website was launched in 2006 and quickly expanded to cover food, lifestyle, and entertainment. It’s now available around the world, with global editions covering the US, the UK, Australia, France, and India.

In the first quarter of 2021, Buzzfeed reported revenues of $91.6 million (£75.5m), which fell below Wall Street expectations. To make matters worse, it also recorded a 4% year-on-year dip in the time people spent browsing the site.

It's not all doom and gloom, though: last year, the company announced it was going public in a deal worth a cool $1.5 billion (£1.2bn). The valuation was based on the Buzzfeed brand making a projected profit of $117 million (£96.4m) by the end of 2022.

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