You know what they say: if it seems too good to be true – it probably is. And this was certainly the case for the entrepreneurs behind these businesses. Start-ups are often the most exciting, fast-growing businesses as they are trying to attract investment, make their ambitions a reality and compete with established companies in the process. But with 70% of start-ups folding in their first 10 years, even the most promising companies can fail before they have the chance to turn their dreams into a reality. Read on to uncover the stories of the companies that fell at the first hurdle. All dollar amounts in US dollars.