From humble plimsoll to billion dollar industry: how sneakers conquered the world
Daniel Coughlin
12 March 2024
How the humble athletic shoe conquered the world
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1865: the first sneakers make their debut
Daderot, CC0, via Wikimedia Commons
1868: the first rubber-soled sneakers debut
Public domain
1870s: the term "plimsolls" coined
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1880s: the term "sneakers" coined
The New York Times/Public domain
1892: the first commercialised basketball shoes launch
Courtesy US Rubber Co
1895: the first commercialised running shoes launch
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1919: the precursor to Adidas and Puma is established
Public domain
1922: Converse introduces the first celebrity-endorsed sneakers
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1936: the precursor to Adidas and Puma goes global
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1948: Geda splits into Adidas and Ruda (later Puma)
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1952: Adidas buys its three stripes logo with two bottles of whisky
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1963: Adidas launches the Stan Smith
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1964: the precursor to Nike debuts
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1966: Adidas football boots are worn by 75% of FIFA World Cup players
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1972: Nike debuts the Cortez, the first street-style sneaker
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1977: the first high-end designer sneakers launch
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1980s: sneakers go fully mainstream
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1985: the Nike Air Jordan I launches and sparks the sneakerhead phenomenon
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1986: the first collaboration between a sneaker band and musical act debuts
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Mid-1980s: Reebok becomes the world's leading sneaker brand
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1996: Prada introduces the first "fashion" high-end sneaker
Courtesy Amazon
1998: the first high-end sneaker collaboration, Puma x Jil Sander, debuts
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2007: the world's most expensive customised sneakers drop
Courtesy Ju$t Another Rich Kid
2012: the world's largest sneaker collection is recognised
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2015: Kanye West's Yeezy Adidas collaboration launches
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2016: sneakers overtake heels in the UK
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2019: the world's most expensive unworn sneakers sell at auction
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2020: sneakers outsell "fashion" footwear in the US
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2020: the most expensive retail Nike shoe ever produced debuts
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2020: sneaker sustainability concerns come to the fore
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2021: global sneaker sales almost double within a decade
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2021: the world's most expensive secondary market sneaker private sale takes place
Courtesy Sotheby's - handout
2023: the world's most expensive used sneakers sell at auction
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2024: Donald Trump launches $399 MAGA sneakers
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2024: the global sneaker market goes from strength to strength
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