Amazon then and now: from tiny garage to tech titan
Alice Cattley
19 July 2024
From humble beginnings to global empire
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Jeff Bezos' bookstore dream
ARCHIVIO GBB/Alamy Stock Photo
Name and site launch
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First sale
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Free publicity from Yahoo!
Eric Sander/Contributor/Getty Images
Worldwide sales start to come in
Courtesy Amazon
Clash with traditional booksellers
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Branching out
Chris Carroll/Contributor/Getty Images
Amazon goes public
Abaca Press/Alamy Stock Photo
Opening of first fulfilment centres
Courtesy Amazon
Crazy Christmas
Courtesy Amazon
First profits finally
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High-profile acquisitions
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Move into fashion
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Quicker deliveries with Prime
Jean-Paul Aussenard/WireImage
Changing the way we read...
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...and the way we scroll
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But Bezos couldn't crack the smartphone market
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TV and film player
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Home help
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Fresh groceries
An a cost of driy Blokhin/Shutterstock
Whole Foods takeover
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First checkout-free store
Stephen Brashear/Getty
Biometric payments
Amazon
Investing in driverless technology
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Sales continue to shatter records
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Over 200 million Prime members
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First person to be worth over $200 billion
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Trillion-dollar valuation
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