From bust to boom: brands that came back from the brink
Daniel Coughlin
22 October 2024
How 10 failing brands turned it around
Justin Tallis/Getty Images
Old Spice
Courtesy Procter & Gamble
Old Spice
Courtesy Wieden+Kennedy/Procter & Gamble
Old Spice
Kathy Hutchins/Shutterstock
Polaroid
Manuel Fuentes Almanzar/Shutterstock
Polaroid
Chris Farina/Corbis via Getty Images
Polaroid
DAVID MCNEW/AFP via Getty Images
General Motors
Spencer Platt/Getty Images
General Motors
Mandel Ngan/Getty
General Motors
Bill Pugliano/Getty Images
Marvel
Courtesy Marvel/Universal Pictures
Marvel
Jesse Grant/Getty Images for Disney
Marvel
MARVEL STUDIOS/WALT DISNEY PICTURES
Lego
Cjmacer/Shutterstock
Lego
Justin Tallis/Getty Images
Lego
Courtesy Warner Bros. Animation/The Lego Group
Apple
Richard Wisdom/San Jose Mercury News/MCT/Sipa USA/Alamy Stock Photo
Apple
UPI/Alamy Stock Photo
Apple
Justin Sullivan/Getty Images
Converse
buhai_adeus/Shutterstock
Converse
Gargantiopa/Shutterstock
Converse
emka74/Shutterstock
Delta
NextNewMedia/Shutterstock
Delta
Wangkun Jia/Shutterstock
Delta
verzellenberg/Shutterstock
Levi Strauss
marekuliasz/Shutterstock
Levi Strauss
PixelBiss/Shutterstock
Levi Strauss
Spencer Platt/Getty Images
The Gap
Courtesy californiamuseum.org
The Gap
Richard Levine/Alamy Stock Photo
The Gap
EuropaNewswire/Gado/Getty Images
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