Aldi and Lidl beat the big names in supermarket survey


Updated on 15 December 2011 | 13 Comments

Budget supermarkets get better scores than Sainsbury's, Asda, Tesco and Morrisons in annual Which? satisfaction poll.

Budget supermarkets Aldi and Lidl are continuing to win plaudits as well as shoppers, coming second and third respectively in this year’s Which? supermarket satisfaction survey.

Both shops gained four stars for the quality of their fresh produce and, crucially, value.

Waitrose topped the survey for the third year running, with a score of 83% and five stars for its customer service.

Marks & Spencer came fourth in the poll of 11,000 Which? members.

Tesco and the Co-operative came joint last. Tesco only received two stars for its customer service, own brand products and store environment.

The results follow a BBC investigation revealing that many big supermarket 'deals' were misleading and sometimes more expensive than buying individual products.

Ocado and Waitrose came joint top in a poll of online supermarkets, each achieving a score of 80%.

Which supermarkets get your vote? Share your thoughts in the Comments box below.

More: Big supermarkets under fire over ‘bargains’ | Last delivery dates for online Christmas shopping

Comments


Be the first to comment

Do you want to comment on this article? You need to be signed in for this feature

Copyright © lovemoney.com All rights reserved.

 

loveMONEY.com Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FCA) with Firm Reference Number (FRN): 479153.

loveMONEY.com is a company registered in England & Wales (Company Number: 7406028) with its registered address at First Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, RH12 1DY, United Kingdom. loveMONEY.com Limited operates under the trading name of loveMONEY.com Financial Services Limited. We operate as a credit broker for consumer credit and do not lend directly. Our company maintains relationships with various affiliates and lenders, which we may promote within our editorial content in emails and on featured partner pages through affiliate links. Please note, that we may receive commission payments from some of the product and service providers featured on our website. In line with Consumer Duty regulations, we assess our partners to ensure they offer fair value, are transparent, and cater to the needs of all customers, including vulnerable groups. We continuously review our practices to ensure compliance with these standards. While we make every effort to ensure the accuracy and currency of our editorial content, users should independently verify information with their chosen product or service provider. This can be done by reviewing the product landing page information and the terms and conditions associated with the product. If you are uncertain whether a product is suitable, we strongly recommend seeking advice from a regulated independent financial advisor before applying for the products.