Asda & Morrisons slash prices on hundreds of supermarket items

Asda and Morrisons are cutting their prices in a bid to lure shoppers. Here are details of the major promotions currently running at the two supermarkets.

Saving money on supermarket shopping is high on the agenda for all of us this year.

While the rate of inflation is not quite what it was, we have still seen the cost of food in particular grow at a scary rate in recent years, putting our finances under pressure.

And with the state of the economy looking less than inspiring, reducing the amount spent on the weekly shop makes a lot of sense.

The big supermarkets know that too, which is why Asda and Morrisons have started the new year by announcing price promotions in order to try to attract shoppers.

Want to save on every shop? Keep an eye out for our weekly supermarket deals roundup, which is updated every Friday morning.

Asda

Asda has kicked off 2025 by slashing prices by an average of 26% on over 2,500 household items, both online and in-store. 

As part of its 'Big Jan Price Drop', the supermarket chain is cutting the cost of big brands, including Cathedral City Mature Cheddar, Dolmio Bolognese Sauce, and Persil Wonder Wash, as well as Asda own-brand items such as whole chicken and salmon fillets.

The supermarket says the promotion is aimed at helping customers save money in the New Year. 

“We know that as we come out of the festive period, budgets can be a concern for many families," said David Hills, Chief Customer Officer at Asda. 

"Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”

A 900g pack of McCain chips was £3.20 at Asda and is now retailing for £1.60, while a 10 pack of Birds Eye Omega Fish Fingers is now £1.25, down from £3 and Nescafe Classic Original 200g is £3.50, down from £4.85. 

Morrisons

Meanwhile, Morrisons has announced it is expanding its scheme to price-match Aldi and Lidl to include 500 everyday essential items both online and in store. 

From January 2025, the scheme will include items such as olive oil, coffee, eggs, single cream and pasta sauce, alongside existing ones in the Price Match, such as bananas, potatoes, broccoli and onions.

The supermarket says that to signal its commitment to British farming, 100% British beef mince, chicken fillets and locally-sourced carrots will also be included, as well as semi-skimmed milk, cheese, rice and tinned chopped tomatoes. 

Morrisons originally launched its price match last February with over 200 products. It checks the items twice a week, adjusting pricing if required.

The savings are available in all Morrisons stores and online – although Price Matched products are not offered on third-party platforms such as Amazon or Deliveroo.

Pain at the till

Food price inflation is not quite as painful as it once was and fell steadily in 2024.

However, it has been picking up again, with Consumer Price Inflation up 2.6% in the year to November 2024, the highest level seen for eight months. 

Of course, this means that prices are still rising, just not as quickly as they were previously, meaning that we are having to devote greater sums to our food shopping.

Supermarkets have recognised that if they want to keep our custom, they need to do something to make shopping with them a little more affordable.

That’s why, alongside these price promotions, a host of supermarkets have focused on special deals for members of their loyalty schemes.

The likes of Tesco, Sainsbury’s and Co-op have all pushed schemes where their loyalty members enjoy lower prices, and it makes a real difference ‒ price tests have found that once these deals are accounted for, the supermarkets often undercut Asda, if not necessarily the deep discounters of Aldi and Lidl.