The best mobile phone and broadband reward schemes
Many companies are now trying to encourage loyalty by offering rewards. Here's a look at what mobile phone and broadband providers have to tempt us.
We write a lot about loyalty and reward schemes. That’s because many businesses, particularly banks and building societies, have cottoned on to the fact that one way to keep our custom is to reward us
We’ve looked at The top loyalty schemes for shoppers and The best petrol loyalty cards for drivers elsewhere.
But what about other areas such as mobile phone and broadband? Sky recently announced a two-for-one ticket offer to major attractions for its customers and it's not alone in trying to sell its rewards scheme as a reason for subscribing.
Obviously, the most important factors to consider before signing up to a phone or broadband deal are price and coverage/speed. But if providers are level on that, could a good reward scheme swing it? Let’s take a look at what’s on offer.
Mobile phone providers
O2
O2 customers are rewarded with loads of money-off vouchers for everything from pizza to photo prints via the Priority Moments scheme. While you can get some of them (such as the two-for-one offers on attractions and restaurant discount vouchers) elsewhere, some are genuinely exclusive.
Orange
Orange phone customers have long been able to enjoy Orange Wednesdays, where you can get two-for-one cinema entry. You can also get two-for-one pizzas at Pizza Express before or after the film.
Mobile phone customers who have a Panther pay monthly contract can also choose up to two Swapables (plans costing less than £25 a month only get one). These include free access to Sky Sports TV, the music streaming service Deezer, The Times, and more.
Broadband, TV and home phone providers
Sky
Sky Rewards offers a variety of discounts and freebies to Sky customers, depending on which package you’re on. All Sky customers can get two-for-one tickets on Sundays to attractions including Alton Towers, Legoland, the London Eye, Sealife centres and Warwick Castle. You can also get access to a special VIP area at the O2 in London.
If you’re a Sky Movies customer, you can get tickets to free preview screenings of new films before they are released.
Virgin Media
Virgin Media regularly rewards existing customers with free upgrades to their products, such as the doubling of broadband speeds earlier this year. Like Sky, it also offers its customers free tickets to watch films before they are released.
More on rewards and cashback
The top loyalty schemes for shoppers
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Comments
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I dont like any reward/loyalty schemes. I think the population need to wise up to this nonsense then the corporations will respond. Who can be bothered going out of your way to go the same petrol station every week just to make a few quid back at the end of the year when you can save more just by going to the cheapest station? Who can be bothered registering and carrying a card all the time and wasting time 3 times every week swiping it. the time spent managing this system does not make it worth it. Tesco give you points and then money vouchers every few months. I get about 20-30 pounds a quarter yet their shopping basket is at least 5-10% more expensive than ASDAs and im spending 5500gbp a year on food shopping on average. I only use tesco recently because ASDA systems wont let me log on to online shopping. ill sort this when i have the time. Again a big gimmick which is fooling millions of people. Phone loyalty schemes? I am yet to see the point they are just a gimmick. Id rather have a lower cost clearly defined easy to understand service without rewards. You dont get these for free they are incorporated into your bill. They are just a sales hook that most people (people like myself) dont take advantage of anyway. Just give me a good value easy to understand quick and simple service please. I dont have the time to read all the procedures and small print and terms and conditions to claim and qualify to make 1% back or get a bunch on abroad messages or minutes for free that expire after 3 months or whatever it might be.
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I notice how for broadband only the two most expensive companies are listed. Maybe this is because those who have genuinely good value for money services don't have to tempt customers with reward gimmicks.
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I've been on Virgin for two years. I don't remember ever being offered free cinema tickets? Thinking of changing anyway as the broadband is constantly cutting out. I've heard several other people have the same problem.
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16 September 2012