Morrisons relaunches More loyalty scheme

Points can be earned on certain purchases at Morrisons, including fuel, while members will also get personalised offers.

Morrisons has restored its Morrisons More loyalty scheme, which includes the return of its ‘Morrisons Fivers’ offers.

Through the Morrisons More scheme, shoppers can earn loyalty points when they purchase certain items at the supermarket.

Those points can then be turned into a voucher to spend in store, with 5,000 points worth a £5 voucher ‒ the so-called Morrisons Fivers.

All you have to do is scan your card or app at the checkout and you’ll get those points on your spending.

What do I earn Morrisons More points on?

One important factor to bear in mind here is that you don’t get points on everything you buy in Morrisons.

One consistent way to pocket points is on fuel, since you’ll get five points for every litre purchased.

There are then points on offer when you buy certain items, which will change regularly.

At the time of launch, relevant products include:

• 100 points for every five pack of doughnuts (89p);

• 500 points for every £5 spent at the pizza counter;

• 600 points for every £6 spent in a Morrisons café;

• 100 points for every British BBQ meat pack from the butcher’s counter.

There’s no limit on how many times you take advantage of these points offers.

How do I receive my Morrisons Fivers?

Once you earn enough points, you will get those Morrisons Fivers, though how you receive the voucher will depend on whether you use a physical card or the app.

Physical card users will be presented with a voucher at the till, and they will then have 12 months in which to use it.

However, if you use the app then you can either have the voucher uploaded to your digital card, or get a code which can be used when shopping online.

Again you will have a year to use the voucher.

What else do I get from Morrisons More?

The chance to earn points on Morrisons shopping is only one of the perks that come from the Morrisons More scheme.

There will also be personalised offers, which were a feature of the supermarket’s previous loyalty scheme MyMorrisons.

If you use the app, then these offers will appear there, while physical card members will get vouchers they can hand in at the till.

The scheme also includes surprise offers on specific products at certain times of the year. Morrisons gave the example of flowers at Mother’s Day and sweets at Halloween.

Then there is the ‘basket bonus’. Every time you scan your app or membership card, then there is a chance of getting a bonus offer.

These could be money off future shops, or a free treat.

Lastly, there are discounts on certain items simply for being a member of the Morrisons More programme.

This was an initiative first launched last year under MyMorrisons. 

Here are some examples of those discounts at the moment:

• 1 litre Spirits for £17;

• Nescafé Gold 300g and Nescafé Original 200g for £4.99;

• Pringles for £1.25;

• Cathedral City Cheese 350g for £3.00.

Is Morrisons More any good?

We’ve seen a succession of supermarkets revamp their loyalty offers over the last few months.

One popular move has been to offer lower prices on certain items to scheme members ‒ it’s not just Morrisons doing this, but Tesco, Sainsbury’s and Co-op too.

If you shop regularly at Morrisons, it’s clearly worth signing up for the Morrisons More scheme ‒ it’s free and there’s the chance to save a few quid over the long run. 

That said, it’s not going to be an easy scheme to maximise the returns from, since you don’t earn points on everything on offer.

It will be very easy to spend plenty of cash in the supermarket and not actually earn any points, should you not be looking for the included items.

For those who only shop occasionally at the store, it’s less of a sure thing. It may not be so easy to time things in order to actually get anything back on your spending.

The future for food prices

We have all seen first-hand just how sharply food prices have been rising recently.

According to the most recent data from the Office for National Statistics, food price inflation over the last 12 months stands at around 19.1%. 

While that is marginally down on the rate in the previous month, it’s still one of the highest rates seen since the 1970s and means that we are all facing much higher costs at the till.

The situation has gotten bad enough that the Government has even floated the idea of food price caps.

Whether it actually follows through on such an idea is open to question, but for now it’s up to all of us to take whatever measures we can to save at the supermarket, whether that’s shopping around, dropping the premium brands or making the most of loyalty schemes like Morrisons More.