Prices cut to 97p at Poundland
Poundland has cut its to 97p in an attempt to push up customer numbers.
Poundland, the shop where every item inside costs £1, has cut the prices of its products to 97p to try to undercut the competition of similar high street shops.
Prices have been ‘slashed’ by 3p in an attempt to draw in customers who may have been tempted to shop at nearby 99p shops.
It’s only happening in certain outlets where rival bargain shops are nearby.
Poundland sale
Jim McCarthy, chief executive of the chain, announced the new lower prices this week in an attempt to push up customer numbers.
He told Retail Week the price cut shows the brand is not a soft touch and likened the move to when supermarkets have competitors opening nearby and bring out a host of deals to try to fend off competition.
Current deals from the chain include buy two get one free on multipacks of Walkers crisps and French fries, four Daim bars for £1 and a four pack of Terry’s Chocolate Orange for £1.
While there are always on-going offers nationwide, the current 97p deal is only available in certain stores, such as East Ham, Dudley and Chelmsley Wood.
“Poundland always aims to offer great quality products for amazing value to all its customers. Like all retailers we test competitor response options all the time and this is just one of a number of tactical options,” McCarthy said.
Would a 3p difference encourage you to change your spending habits? Let me know in the box below.
> Answer one of our Lovemoney surveys and you’ll be entered into the draw for five £50 prizes. It’s a much better bet than the lottery!
More on shopping:
How to save money on your food shopping
Tesco relaunches Clubcard Exchange
How to slash your supermarket delivery costs
Poundland versus Asda, Tesco and Sainsbury's
TopCashback launches new in-store cashback service
The best time of day to pay your bills
Most Recent
Comments
-
3p off won't make a big difference to me personally. OK if you do a very big shop there. Very good value though and I will continue to shop at the Pound Stores.
REPORT This comment has been reported. -
What does seem good with Lovemoney is they seem to listen to what is said in the comments and then change the article.... a shame that needs to happen at all, but much better than 99% of other publications...
REPORT This comment has been reported. -
something to do with *free* workfare labour?
REPORT This comment has been reported.
Do you want to comment on this article? You need to be signed in for this feature
08 June 2013