How the founder of Ferrari created a legacy worth billions
Named the world's strongest brand in 2019 and arguably the world's most famous car brand today, Ferrari is synonymous with luxury, exclusivity and wealth.
Its success is largely due to the vision and determination of one man, Enzo Ferrari. Despite facing challenges over the years, Enzo Ferrari went on to create the most successful Formula One team of all time – as well as a renowned automobile marque and a gargantuan global merchandise empire.
Read on to chart Enzo Ferrari's rise to the top and discover what's happened to the Ferrari family fortune today.
All dollar amounts in US dollars.
Daniel Coughlin
09 January 2025
Features
Comments
Do you want to comment on this article? You need to be signed in for this feature