Aldi lifts ban on credit cards
Shoppers will soon be able to pay with credit card at low-cost supermarket Aldi.
Aldi will be accepting credit cards in English stores from October 13th.
Credit cards were accepted in some Scottish and Welsh stores on a trial basis, which led to numerous complaints from English shoppers.
Bosses of the German chain have been reluctant to take them in the past because of swipe fees, which are the fees retailers have to pay when accepting credit card payments.
Compare credit cards with lovemoney.com
Targeting the middle classes
The budget supermarket hopes to attract more middle class customers with its latest move, attributing a large swell in sales to this group.
Aldi has also introduced other incentives to entice middle class shoppers including a luxury range, featuring beluga caviar for only £9.99.
Tesco, Sainsbury’s and Morrisons have all lost market share to Aldi and Lidl thanks to its low prices. Aldi’s pre-tax profits increased by almost two thirds last year to £261 million.
Compare credit cards with lovemoney.com
Would you be more likely to shop in Aldi if you could use a credit card? Let us know in the Comments below.
More on shopping:
Sainsbury’s leads new round of petrol and diesel price cuts
Sainsbury’s drops Tesco from brand match price promise
Comments
-
Well done AldI , will definitely be using my Tesco card at your store. Collect their points and spend at yours. Feal sweet revenge is on for all the years of over pricing me.
REPORT This comment has been reported. -
Its always easier to spend more when its on a credit card. They'll get more of my custom now.
REPORT This comment has been reported. -
From 20th October in Scotland there will be a charge of 5p per carrier bag no matter where you shop so it will always be prudent to carry a bag with you in case you make an unplanned visit to a shop. I always have a supply of carrier bags in the boot of my car for my supermarket shopping. If you buy bags for life at 10p each, they are bigger and stronger than the average supermarket bag and you can replace them free as they wear out. Since the turn of the year I have been doing my main shop at Aldi and making a good saving in the process.
REPORT This comment has been reported.
Do you want to comment on this article? You need to be signed in for this feature
07 October 2014