Asda prices now 5% cheaper than Tesco and Sainsbury's
A typical basket is cheaper at Asda than the other big supermarkets.
An Asda shopping basket is 5% cheaper on average than Tesco and Sainsbury’s, according to the latest Morgan Stanley price tracker.
The Alphawise Price Tracker looks at prices and promotions on a non-seasonal products from Tesco, Sainsbury’s, Asda and Morrisons.
And it found that the Asda basket is 5.1% cheaper than Tesco and 4.6% cheaper than Sainsbury’s. Sainsbury’s and Tesco baskets were within 1% of each other.
Morrisons is the most expensive, with a 2.6% price gap from Tesco.
Morgan Stanley said that before April Asda’s price lead had “faded”, with the larger chains were within 2% of each other when 500 branded goods were compared. Asda has moved to address that though with significant price cuts.
Asda's position as the cheapest major supermarket is supported by separate research from The Grocer magazine. The latest sample basket compiled by The Grocer at the start of the month found that a basket of 33 items at Asda cost £53.87, with Morrisons being the second cheapest at £56.17.
The Grocer 33 is a weekly mystery shopping survey carried out by the magazine, comparing a basket of 33 items at Asda, Morrisons, Sainsbury’s, Tesco and Waitrose.
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My next door neighbour bought a new phone from asda for £33 and a few days later I noticed that the same phone was on sale at Sainsburys for £31. Also Sainsburys give you vouchers if you could have bought branded goods cheaper at asda. This week we got a voucher for £7
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Do journalists only believe that there are four places people buy food? Well, let me tell them that Farm Foods is cheaper than all f them including Aldi and Lidl. So if you shop around , including markets, you will undercut all the major chains and have better quality food. Get out there and find the shops.
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Sainsburys and Tescos have always been a bit pricey for some things in my opinion. It all depends on what you buy there. Even Asda is expensive for some things – even higher cost than Waitrose sometimes. They fudge the issue by making their pack sizes slightly smaller, 400gms instead of 450. However, Asda do have some of the lowest cost wines I've seen. There's a Romanian pinot noir for £3.something that's well worth a try.
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07 June 2015