Sainsbury’s slashes price of milk to match Aldi and Lidl

Supermarket cuts prices to rival deep discounters.

Sainsbury’s has dropped the price of one- and two-pint bottles of milk to the same level charged by Aldi and Lidl.

So the cost of two pints of milk in Sainsbury's has fallen to 75p from 89p, while a pint will set you back 45p, down from 49p.

Paul Mills-Hicks, commercial director of food at the supermarket, said: “Four pints of milk is already great value, but we want to help those doing smaller everyday shops, so reducing the price of one and two pints is a great way to do that.” He added that fresh milk farmers would receive a fair price for their produce.

The price of milk

Here’s how the big supermarkets and food retailers compare when it comes to the cost of milk.

Supermarket	Price of one pint of milk	Price of two pints of milk	Price of four pints of milk
Aldi	45p	75p	89p
Lidl	45p	75p	89p
Sainsbury’s	45p	75p	£1
Asda	49p	79p	89p
Morrisons	49p	79p	89p
Tesco	49p	79p	£1
Waitrose	49p	89p	£1
Iceland	50p	75p	89p

Source: MySupermarket

Big supermarkets fight back

The big four supermarkets – Tesco, Sainsbury's, Asda and Morrisons – have regularly dropped their prices in a bid to compete with the growing market share of Aldi and Lidl. 'Loss leaders' such as milk are seen as a way to entice people into stores, where they will then hopefully spend money on other things.

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