Lidl beats M&S and Waitrose to win best Christmas mince pie 2015


Updated on 09 December 2015 | 4 Comments

Take a look at the winners and losers of the annual loveMONEY mince pie taste test.

Lidl has won this year’s loveMONEY Christmas supermarket mince pie taste test.

It beat off stiff competition from upmarket rivals Waitrose and Marks & Spencer, as well as typical household favourite Mr Kipling to claim the top spot.

The test

This year our eager tasters got through 11 different mince pies and rated each out of 10 for appearance and taste.

As always the test was conducted blind and the pies were only referred to with a number.

In a change to previous years, we only included the normal everyday ranges from all the major supermarkets plus Mr Kipling for a more even comparison.

The results

Here is how the pies stacked up.

Rank by score

Mince pie

Number in pack

Price per pack

Price per pie

Average score

1

Lidl Snowy Lodge Mince Pies

6

79p

13p

7.00

2

Mr Kipling Mince Pies

6

£1.50

25p

6.66

3

Waitrose Shortcrust Mince Pies

6

£1.70

28p

6.58

4

Iceland Christmas Mince Pies

12

£1.50

13p

6.40

=5

Aldi Specially Selected Mince Pies

6

£1.15

19p

6.25

=5

Tesco  Traditional Mince Pies

6

89p

15p

6.25

7

Morrisons Mince Pies

6

£1

17p

6.16

=8

Co-op  Loved by Us Deep Filled Mince Pies

6

£1.45

24p

6.00

=8

M&S Christmas Star Mince Pies

6

£2.50

42p

6.00

10

Sainsbury’s Deep Filled Mince Pies

6

£1.30

22p

5.90

11

Asda 6 Mince Pies

6

89p

15p

5.40

Earn 5% from your current account

Winners and losers

Lidl was the clear winner of best Christmas mince pie 2015 with its Snowy Lodge range which attracted an average score of 7. Simply put our tasters thought the pies from the supermarket were "yummy".

Tasters liked the pastry and flavour of Lidl’s pies, with one saying: "It has a lovely thick pastry that doesn’t fall apart and the filling really packs a punch".  

Our testers were also impressed with the general appearance of Lidl’s pies too, with many fond of the simple holly decorations.

Household favourite Mr Kipling was runner up in our test with an average score of 6.66. Tasters were impressed overall with the filling and pastry.

Waitrose came in third place with an average score of 6.58. Its Shortcrust Mince Pies were praised for their "nice fruit" and "saucy" filling. But its plain appearance appears to have let it down with the panel.

Our tasters weren’t impressed with what Asda had to offer, with the supermarket’s pies coming in last place with a disappointing average score of 5.4.

Many commented that the filling flavour was "too sharp", while others said the pie had an unpleasant "sandy" texture.  One tester found the pie was "quite dry" and the filling had "too many large chunks".

Value for money

While the taste test is all about which pies taste best, regardless of brand, it’s also wise to  look at value for money as well.

And Lidl again comes out on top, costing an average of just 13p per pie.

On the other end of the spectrum, the M&S Christmas Star Mince Pies cost the most at 42p each or £2.50 for a pack of six. In joint eighth position they’re not worth the extra money at all when there are plenty of cheaper tastier options to go for!

More on Christmas:

Good, cheap Christmas gift ideas

Retailers' last order dates for Christmas deliveries

The countries that spend the most on Christmas

Save money this Christmas: get cheaper decorations, food, gifts and festive fun

Where to get Christmas dinner cheapest: Aldi and Lidl take on Tesco, Sainsbury's and Waitrose

Comments


Be the first to comment

Do you want to comment on this article? You need to be signed in for this feature

Copyright © lovemoney.com All rights reserved.

 

loveMONEY.com Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FCA) with Firm Reference Number (FRN): 479153.

loveMONEY.com is a company registered in England & Wales (Company Number: 7406028) with its registered address at First Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, RH12 1DY, United Kingdom. loveMONEY.com Limited operates under the trading name of loveMONEY.com Financial Services Limited. We operate as a credit broker for consumer credit and do not lend directly. Our company maintains relationships with various affiliates and lenders, which we may promote within our editorial content in emails and on featured partner pages through affiliate links. Please note, that we may receive commission payments from some of the product and service providers featured on our website. In line with Consumer Duty regulations, we assess our partners to ensure they offer fair value, are transparent, and cater to the needs of all customers, including vulnerable groups. We continuously review our practices to ensure compliance with these standards. While we make every effort to ensure the accuracy and currency of our editorial content, users should independently verify information with their chosen product or service provider. This can be done by reviewing the product landing page information and the terms and conditions associated with the product. If you are uncertain whether a product is suitable, we strongly recommend seeking advice from a regulated independent financial advisor before applying for the products.