Black Friday 2017: shopping trends and predictions
Want to know what the experts are tipping to be the most popular Black Friday deals this year. We asked Olof Karp, country manager of PriceSpy UK & Ireland, to share his thoughts.
With a month to go until Black Friday 2017, shoppers will be scouring the web to get an early insight into what bargains they may be able to get on the day.
Looking back at last year’s deals can give a good indication of the sort of products that can be expected to big on Black Friday this year.
What we bought in 2016
Based on data pulled from PriceSpy, the most popular items around Black Friday 2016 were: TVs, perfume, mobile phones, vacuum cleaners, headphones, console games, tablets, activity trackers, watches and LEGO.
The most popular retailers included Amazon, Tesco Direct, Argos UK, John Lewis, Curry’s PC World, eBay, CeX, Game, Grainger Games and Wickes.
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Did anyone save money?
While many retailers claim to offer huge savings, it is important for shoppers to check that they are actually getting a bargain.
Many shoppers can be drawn in by the headline prices, without checking the RRP or the price history of items throughout the year.
Unfortunately, it's becoming more common for retailers to gradually raise the price of products in the months leading up to Black Friday, only to then ‘drop’ them for the big day to make deals seem better than they really are.
One way to avoid being caught out is to use a price tracker like PriceSpy. As well as showing where to get the cheapest deal it gives you the price history for an item, which can help you judge whether the current cost is a good deal or not.
Below are the most popular searched items on PriceSpy over Black Friday 2016.
We’ve used the data on each product to see if shoppers saved money with the Black Friday deal or if the item was cheaper at any other point during the year.
|
|
RRP |
Black Friday 2016 deal price |
Lowest price in 2016 |
Black Friday saving? |
|
|
£1,299 |
£789.99 |
£789.99 |
£509.01 |
|
|
£179.99 |
£159.99 |
£124.99 (September 2016) |
No |
|
|
£139.99 |
£80 |
£80 |
£59.99 |
|
|
£448.99 |
£273 |
£273 |
£175.99 |
|
|
£520 |
£449.99 |
£419.99 (August 2016) |
No |
|
Plants vs. Zombies: Garden Warfare 2
|
£35 |
£20 |
£20 |
£15 |
|
|
£220 |
£189 |
£189 |
£31 |
|
Samsung UBD-K8500 (Blu-ray player)
|
£268 |
£199 |
£179 (August 2016) |
No |
Source: PriceSpy data
Black Friday 2017 predictions
Based on current shopper activity on PriceSpy, here are the 10 most popular items we reckon shoppers will be after this Black Friday, which falls on 24 November.
We’ve included the current best price for the item and the lowest price the item has been so far in 2017 to give you an idea of the price you should aim to beat on Black Friday.
|
|
Current best price |
Lowest price so far in 2017 |
|
|
£279 |
£198.50 (January 2017) |
|
Beats by Dr. Dre Solo3 Wireless
|
£179.99 |
£172.90 (April 2017) |
|
|
£179 |
£148 (February 2017) |
|
|
£1,479 |
£1,398 (June 2017) |
|
|
£449.97 |
£429.99 (July 2017) |
|
|
£424.99 |
£286 (June 2017) |
|
|
£311.99 |
£227 (August 2017) |
|
Paco Rabanne Invictus EDT 100ml
|
£73 |
£36 (July to October 2017) |
|
|
£42.50 |
£23.99 (February 2017) |
|
|
£349.99 |
£319.99 (August 2017) |
Source: PriceSpy data (correct at 23/10/2017)
How to get the best deal on Black Friday
With the wealth and variety of bargains to be had, serious shoppers would be best placed to set up price alerts for prized items now. That way, they’ll be notified of any sudden price drops throughout the month of November.
For more on how to get a bargain on the day take a look at Black Friday 2017: how to get the best deals.
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