George Rewards: Asda launches first rewards scheme

Asda's new loyalty scheme will reward customers' online George clothes purchases with points.

A new Asda loyalty scheme means you can now earn reward points on homeware and clothes purchases.

George Rewards offers points on every purchase from the George product line.

Those points give you access to exclusive discounts on future shopping. 

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How does it work?

You can claim points for every transaction made online. The program is not available in store and only applies to George items, not grocery shopping.

Every £1 spent earns you one point. The points can then be exchanged for discounts on future purchases.

Signing up is free and will earn you 100 free points.

Other ways to earn points without spending money include writing a review for 20 points and referring a friend for 50 points. Entering your birthday on the system is worth 20 points.

If you need to return an item, you can still keep the points from the purchase. However, if you cancel an order, you’ll lose any points earnt.

What are the discounts?

Current discounts include 20% off adult boots in exchange for 210 points. The most expensive pair of boots on the site are £25 so your maximum saving would be £5.

Another option is 15% off all clothing, footwear and accessories for 140 points.

The rewards change on a weekly basis so there’s the potential for bigger savings to be on offer in coming weeks.  

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Is it worth it?

There’s no harm in signing up; it’s free and you can initially gain points without spending any money.

If you like writing reviews and have bought a lot of George products in the past, you could rack up quite a lot of points just by sharing your thoughts.

However, you could end up buying lots of things you don’t need, just to use a discount.

It’s also worth thinking about whether you need to be part of the scheme to save the most money.

For example, on the George website now you can pick up 25% off furniture, nightwear two for £10 and cushions at three for £10 - regardless of how many George Rewards points you have.

It’s always best to check what the website is already offering before spending any of your points on one of the exclusive deals.

How does it compare to other supermarkets?

If you live near other supermarkets, then Asda's George Rewards scheme may not be the best option for you.

Tesco's Clubcard scheme and Sainsbury's Nectar points can really pay off, especially if you combine them with the right credit card (we've compared the schemes here).

The Co-operative, Marks and Spencer, Morrisons and Waitrose also have their own loyalty schemes.

The best UK supermarket loyalty schemes: Tesco, Sainsbury's, Morrisons and more