The Taylor Swift Effect
When Taylor Swift's The Eras Tour kicked off in March 2023, few people could have predicted the juggernaut it would become. The recently wrapped tour is now the highest-earning in history with an estimated $2.2 billion (£1.7bn) gross. Its success has elevated Swift to billionaire status, with her net worth currently standing at $1.6 billion (£1.3bn), according to Forbes.
But it's not just Swift who profited from The Eras Tour. The trek sparked a global phenomenon dubbed 'Swiftonomics', with countries and communities around the world experiencing an economic boost as a result. Based on estimates from sources within the countries and, in some cases, our own projections, we've ranked Swift's economic impact on the nations she visited on tour.
All dollar amounts in US dollars.
Danielle McAdam
11 December 2024
Features
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