When Taylor Swift's The Eras Tour kicked off in March 2023, few people could have predicted the juggernaut it would become. The recently wrapped tour is now the highest-earning in history with an estimated $2.2 billion (£1.7bn) gross. Its success has elevated Swift to billionaire status, with her net worth currently standing at $1.6 billion (£1.3bn), according to Forbes.

But it's not just Swift who profited from The Eras Tour. The trek sparked a global phenomenon dubbed 'Swiftonomics', with countries and communities around the world experiencing an economic boost as a result. Based on estimates from sources within the countries and, in some cases, our own projections, we've ranked Swift's economic impact on the nations she visited on tour. 

All dollar amounts in US dollars.

The Eras Tour arrived in Argentina in November 2023, with three sold-out shows at Buenos Aires' Estadio Monumental. Each gig attracted around 68,000 fans.

The dedication of Argentinian Swifties was arguably unparalleled, with some die-hard fans camping outside the stadium for five months to secure front-row spots (pictured). According to Pitchfork, around 240 fans, mostly young women, occupied four tents in planned rotations, with each tent housing approximately 60 people over the period.

The concerts attracted more than just local Swifties. The rapidly devaluing peso and Argentina's system of 10 different official exchange rates resulted in significantly cheaper ticket prices when converted to foreign currencies. For instance, the most expensive Argentine ticket cost around $150 (£118), compared to $630 (£495) for a similar ticket in Madrid. This led to an influx of fans from neighbouring countries such as Chile, where no tour dates were scheduled.

Economists say the true impact of The Eras Tour on Argentina's economy is impossible to measure. However, many sectors experienced a significant boost, particularly tourism. Airbnb rates in Buenos Aires surged to $200 (£157) per night around the time of the tour, roughly 12 times the usual rate, while hotels in the city reached full occupancy.

Small local businesses also benefitted. Jewellery stores welcomed fans purchasing beads for friendship bracelets, a popular trend among Swifties. Meanwhile, the high prices of official tour merchandise allowed local entrepreneurs to profit by offering more affordable knockoff products.

Local journalist Julieta Scattini observed: "It seems like every local entrepreneur, even traditional clothing stores, launched their own Taylor Swift collections. No one wants to be left out."

In early July 2024, Swift headed to the Netherlands for three sold-out shows in Amsterdam. She performed to a crowd of 55,000 each night, totalling 165,000 fans.

Although camping at the Johan Cruijff ArenA was prohibited, die-hard Swifties arrived in the early hours of the morning to secure the best possible view. Many wrapped themselves in blankets to stay warm as they waited for the gates to open.

Fans from around the world visited Amsterdam to experience The Eras Tour, spending on hotels, food, merchandise, and public transport during their stay, according to a report by Dutch newspaper Het Parool.

This influx of spending provided Amsterdam with a significant boost, with economist Walther Ploos van Amstel of the Amsterdam University of Applied Sciences estimating the tour generated up to 30 million euros ($33m/£26m) for the city's economy.

The Eras Tour arrived in Spain in late May 2024, with Swift performing two sold-out shows at Madrid's Santiago Bernabéu Stadium. Each concert attracted around 52,000 fans.

It's estimated that 30% of attendees were tourists, travelling from other parts of Spain, Europe, and across the world to see the shows.

Each concertgoer was projected to spend around 20 euros ($22/£17) at hospitality venues near the stadium. Additionally, tour attendees were expected to splurge an average of 280 euros ($308/£242) per day on accommodation, dining, and leisure activities in Madrid and the surrounding areas.

With those figures in mind, the two shows likely boosted Madrid's local economy to the tune of at least 31 million euros ($35m/£27m).

On May 24 and 25 of this year, Swift played two sold-out shows at Lisbon's Estádio da Luz, marking her first-ever concerts in Portugal. Each night, she performed to a crowd of 64,000 fans.

Tickets for the Portuguese leg of the tour sold out within just two and a half hours of going on sale in July 2023. Remarkably, the tickets sold out faster than the duration of Swift's concerts, which typically last over three hours each night.

Portugal was yet another country to reap the benefits of Swiftonomics. The Eras Tour attracted tourists from around the globe, including from the US, France, the UK, and Spain, boosting Portugal's hotel and tourism sectors by 22% during Swift's time in Lisbon. While it's hard to pin down local spending figures, it's likely the tour had a similar impact on Lisbon's economy to the Madrid concerts, a figure we've estimated at $35 million (£27m).

Overall, Lisbon saw a 52% increase in foreign transactions and a 38% rise in foreign turnover. Additionally, the catering industry noted a 23% boost. 

Swift’s record-breaking tour also set a new record for data consumption on Vodafone Portugal’s network. On 24 May, concertgoers used 3.8 TB of data, and on 25 May, they consumed 4.8 TB. This smashed the previous record of 2.5 TB, set during a football match between Benfica and FC Porto in September 2023 at the same stadium.

In July 2024, Swift played two sold-out shows in Zurich at the Letzigrund Stadium. Each concert drew a crowd of approximately 50,000 fans.

The gigs marked Swift’s first-ever performances in Switzerland. She described the country, renowned for its lush landscapes, lakes, and mountains, as "stunningly beautiful".

Swiss live music pioneer André Béchir claimed The Eras Tour would have a positive impact on Zurich's economy, highlighting that thousands of fans travelled from outside Switzerland to attend the shows.

“Taylor Swift’s importance for Zurich is totally underestimated,” said Béchir. He added that hotel room prices in Zurich were, on average, one hundred francs ($118/£93) more expensive the day after the tour dates were announced. Béchir also noted that concerts of this magnitude are of “great importance” for local businesses, suppliers, and the hotel and catering industry.

Given that Zurich has the second-highest city cost of living score in the world, we estimate the two concerts likely boosted the local economy to the tune of $40 million (£31m).

The Eras Tour took Sweden by storm in May 2024, with Swift playing three consecutive record-breaking concerts at Stockholm's Friends Arena (pictured).

Her first gig on 17 May set a new attendance record at the venue. Swift then broke her own record the following night, as her final performance on May 19 shattered the record once again, drawing 60,243 fans. 

Over the three-night run, Swift attracted a total of 178,679 concertgoers, setting a new overall attendance record for a single artist at the arena. She surpassed Bruce Springsteen, whose 2013 shows at Friends Arena drew 167,160 people over three nights.

While Swedish Swifties were delighted that The Eras Tour was visiting their home country, experts at Danske Bank in Sweden warned that her presence could potentially fuel inflation. They drew comparisons to Beyoncé's 2023 tour in Sweden, which coincided with a spike in inflation.

“There is a risk that rising prices for hotels, restaurants, and tickets will push up inflation more than during Beyoncé’s visit last year”, economist Mikael Gran cautioned.

However, some economists argued that the tour would benefit the local economy by attracting foreign visitors. The tour was expected to bring 120,000 tourists to Stockholm. Carl Bergkvist, chief economist at the Stockholm Chamber of Commerce, anticipated that those visitors would spend approximately half a billion Swedish kronor ($47m/£37m) during their stay.

In August 2024, Swift played three sold-out shows at the PGE Narodowy in Warsaw. Each night saw around 73,000 fans in attendance.

Ticket prices ranged from a budget-friendly $50 (£39) for the cheapest seats to $580 (£455) for the most sought-after spots. Due to the competitive pricing, demand was high, with over 600,000 people registering for tickets in Poland. Fans who failed to secure a spot inside the stadium gathered outside to sing and dance (pictured).

Polish broadcaster TVN reported that up to 20% of tickets for Swift's European concerts were purchased by Americans. Similarly, Warsaw's Chamber of Commerce estimated that around 25% of attendees for the three Polish shows came from outside the country.

The same body estimated a boost to the local economy of around $49 million (£38m). Given the large number of international visitors, it's likely that figure could be much higher.

According to Mexico City's Chamber of Commerce, Services and Tourism, The Eras Tour generated an estimated Mex$1 billion ($52m/£41m) in revenue for the city.

The Taylor Swift Effect rippled through Mexico City, with local businesses benefitting from an estimated Mex$12.6 million ($744k/£583k) boost. The star reportedly booked 179 rooms at the 5-star Four Seasons hotel to provide a temporary home for the entire Eras Tour staff.

The Eras Tour visited Brazil in November 2023, with Swift performing three shows in Rio de Janeiro and three in São Paulo.

Tragedy struck during the Rio de Janeiro concerts when 23-year-old fan Ana Clara Benevides died from heat exhaustion on 17 November. With temperatures soaring to 40°C (104°F), organisers faced criticism for failing to provide adequate water to the 60,000 attendees at Nilton Santos Stadium. Fans reported being barred from bringing their own water into the venue.

Despite this heartbreaking incident, Swift pressed on to São Paulo, honouring Benevides' memory while performing three sold-out shows at Allianz Parque stadium. The gig on 24 November shattered the venue's attendance records, a testament to the unwavering support of Swift's Brazilian fanbase.

Swift's Brazilian tour dates caused a media frenzy, with Vulture suggesting the pop star "might actually be more popular than Jesus in the country".

Her immense popularity translated into an economic boost for the country, with the Brazilian news publication Veja estimating that The Eras Tour injected $74 million (£58m) into the economy. 

According to the statistics agency IBGE, the service sector, which accounts for about 70% of the country's economic activity, grew by 0.4% in November 2023. This marked the first positive growth in four months, breaking a three-month negative streak. IBGE also reported growth in sectors including accommodation, food services, and event-related industries during Swift's six shows in Brazil. 

In late June 2024, The Eras Tour arrived in Ireland, where Swift performed three sold-out shows at Dublin's Aviva Stadium. Over 150,000 fans attended in total, making it the first tour to sell out the venue for three consecutive nights.

The Irish shows attracted several A-list stars, including Stevie Nicks, Julia Roberts, and Swift's boyfriend, Kansas City Chiefs player Travis Kelce. In a special nod to Nicks' attendance, Swift performed her song Clara Bow, which features a reference to the Fleetwood Mac icon. 

British bank Barclays estimated that The Eras Tour brought a 150 million euro ($165m/£129m) boost to Dublin's economy, with Swifties spending an average of 1,000 euro ($1.1k/£863) per person. However, some experts have suggested this figure is "greatly overstated" as it includes ticket costs. Taking into account ticket prices for the Dublin shows, including the more expensive VIP packages, the average cost comes in at around 400 euros, meaning The Eras Tour likely provided Dublin with an economic boost in the region of 90 million euros ($100m/£78m).

The exact economic impact is hard to pinpoint, though, as the tour wasn't the only major event in the city that weekend. Around 600,000 visitors were in Dublin for various activities that contributed to the city's economy, including sporting finals, the Longitude Festival, and the Pride parade.

The Eras Tour landed in Milan in July 2024, with Taylor Swift performing back-to-back sold-out concerts at San Siro Stadium. The two shows attracted a total of 160,000 fans and marked Swift's first performances in the Italian city in over a decade.

Swifties travelled from across Italy and beyond to attend the gigs, with more than 30% of tickets purchased by fans from abroad. 

The influx of foreign travellers to Milan provided a significant economic boost to the city. Hotels, restaurants, and local businesses experienced a surge in bookings and sales as fans arrived days before the concerts to explore the Italian city.

Retail trade association Confcommercio estimated that the economic impact of The Eras Tour on Milan was up to 180 million euros ($199m/£156m), although that does appear on the high side compared to projections from other countries. Confcommercio claimed that the biggest expenditures for fans attending the concerts were accommodation, followed by dining, tickets, and local transport.

In May 2024, Swift kicked off the European leg of her tour with four shows at the La Défense Arena in Paris. The concerts drew a total of 180,000 fans, breaking attendance records at the venue, which increased its capacity from 40,000 to 45,000 per show to accommodate the overwhelming demand from Swifties.

The Eras Tour significantly boosted tourism in the French capital. According to the New York-based luxury travel agency Embark Beyond, the Paris gigs attracted five times as many American tourists to the city as the 2024 Paris Olympics, highlighting Swift's immense star power. 

Lucky Paris concertgoers were treated to an extra special experience: the first-ever live performances of songs from Swift's latest album, The Tortured Poets Department (pictured).

Swift returned to France in June 2024 for two sold-out shows at Lyon's Groupama Stadium. Each performance drew approximately 62,000 Swifties, shattering the French stadium's attendance record. 

The tour provided a significant boost to Lyon's economy. Restaurant attendance in the region surged by 50% during Swift's visit, while the tourist office reported a 20% increase in spending compared to the previous year. Popular tourist areas like Presqu'île and Vieux-Lyon particularly benefitted, with hotel occupancy rates reaching up to 90%. On 2 June, the night of the first concert, Lyon's hotels experienced a remarkable 220% increase in attendance.

Some analysts have suggested that France's larger population and hotel capacity may have diluted the economic impact of Swift's visit. However, given the number of Americans who flew in for the Paris shows and the surge in hotel occupancy rates in Lyon, we estimate an economic uplift of at least $200 million (£157m).

The Eras Tour featured just one stop in Southeast Asia after Singapore’s government struck an exclusive deal to ensure the star’s six dates in the city-state were the only ones in the region. The deal sparked something of an international incident, with regional neighbours accusing Singapore of being “unfriendly”. Reports suggest Singapore paid the star up to $3 million (£2.4m) per show to guarantee exclusivity.

Inevitably, Swifties flocked in from across the region in March 2024, and the six dates are estimated to have boosted Singapore’s economy to the tune of $400 million (£314m). 

Swift concluded her record-shattering tour with nine sold-out shows in Canada during November and December.

In Toronto, her six sold-out concerts at the Rogers Centre drew 49,000 fans each night. Meanwhile, in Vancouver, her three sold-out shows at BC Place attracted 60,000 fans per night.

Swift's Toronto shows were projected to boost the local economy by $282 million (£221m), according to the tourism agency Destination Toronto. Hotel bookings for the concert dates increased by 83% compared to the same period last year, with accommodation costs soaring to as much as 10 times the typical rates.

Meanwhile, her Vancouver performances were expected to inject $157 million (£123m) into the local economy, with $97 million (£76m) of that figure coming from direct consumer spending on hospitality, food, and transportation.

This means, in total, Swift's nine-show stint injected an estimated $439 million (£344m) into the Canadian economy.

Australians certainly experienced a 'Gold Rush' thanks to Swift's visit. Research from RMIT University suggests that the economic impact of The Eras Tour on the Australian economy was at least $558 million (£438m).

Angel Zhong, an Associate Professor of Finance at RMIT University, estimated that the average fan spent $900 (£706) on tickets, accommodation, travel, merchandise, and dining.

Logistical needs such as transport, accommodation, catering, and security created lucrative opportunities for businesses across the country. Zhong also estimated that 2% of concertgoers were international fans, who likely spent money on visiting other Australian attractions as well.

During the UK leg of The Eras Tour this summer, Swift played 15 shows across four major cities: Edinburgh, Liverpool, Cardiff, and London.

Nearly 1.2 million fans attended the concerts, with British bank Barclays estimating the tour would boost UK consumer spending by a staggering $1.3 billion (£1bn). Among the star-studded crowd were both Hollywood royalty and actual royalty, with the likes of Tom Cruise, Paul McCartney, and Prince William, along with Prince George and Princess Charlotte (pictured), in attendance at the London shows.

Her eight London shows alone were projected to inject $392 million (£307m) into the city's economy. In Scotland, her three sold-out Edinburgh performances were predicted to boost the economy by $261 million (£205m). Meanwhile, her single show in Cardiff was expected to generate $84 million (£66m) for the Welsh economy. Liverpool's three-night run was forecast to uplift the local economy by $34 million (£27m).

Swifties were projected to spend over 12 times the typical cost of a UK night out, which averages around $89 (£70), while attending The Eras Tour.

The average British concertgoer was expected to spend $153 (£120) on accommodation, $140 (£110) on travel, and $74 (£58) on food. Attending the concert in 'Style' was also a priority for many UK fans, with the average person spending $70 (£55) on a new outfit and an additional $99 (£78) on tour merchandise.

Pictured: Taylor Swift fans queue for merchandise outside Scotland’s Murrayfield Stadium.

Swift was praised for "doing more" than the British government to combat food poverty in the UK by making donations to food banks in every city she performed in during The Eras Tour.

Her contribution to the Cardiff Foodbank was the largest the charity had ever received. Chief executive Rachel Biggs revealed the donation would provide enough food to serve 1,200 people with three meals a day for three days, totalling over 10,800 meals.

Meanwhile, reports suggested that Swift's donation in Liverpool was substantial enough to cover food costs for 11 food banks and 8 community kitchens for an entire year. The Edinburgh Food Project, which operates seven food banks across the city, also received a large donation, though the charity chose not to disclose the exact amount, simply noting it would make a considerable difference.

The Eras Tour debuted with a bang on 17 March 2023 in Glendale, Arizona (pictured). The first US leg spanned nearly five months, concluding in Los Angeles on 9 August 2023. During this period, Swift performed 52 shows across 20 American cities, with each concert attracting an average of 54,000 fans per night.

The financial impact of these gigs was equally impressive: according to Bloomberg, each concert grossed $13 million (£10m) on average. 

Dedicated Swifties in the US spent an average of $1,327.74 (around £1k) to attend the tour, according to the software company QuestionPro. This staggering sum includes everything from tickets and travel to outfits and merchandise, with the average ticket retailing for $254 (£199). However, some swifties splurged thousands of dollars on resale tickets for the opportunity to see their idol in action. 

Fans confessed to exceeding their planned budgets by an average of $720 (£565), but 91% of those surveyed said they would spend the same amount of money again to relive the experience.

American cities hosting The Eras Tour experienced a notable economic boost. Restaurants within 2.5 miles (4km) of venues saw daily spending skyrocket by 68%, while nearby hotels enjoyed a 47% increase in spending. Some cities saw hotel prices triple and reach 100% occupancy rates.

Some states were particularly 'Enchanted' by The Eras Tour gracing their cities. For example, Swift’s six-night residency in California in August 2023 boosted Los Angeles County's GDP by $320 million (£251m) and increased local earnings by $160 million (£125m), according to a California Centre for Jobs report.

Meanwhile, Swift's shows in Denver, Colorado that July not only boosted the state's GDP by $140 million (£110m) but also brought in a whopping $201 million (£158m) in direct spending, according to the Common Sense Institute.

Back by popular demand, Swift returned to the States in October 2024 for nine additional concerts. Southwest Airlines capitalised on the phenomenon by adding flights to accommodate the influx of travelling Swifties.

According to The Wall Street Journal, the entire US leg of the tour could boost the American economy by a phenomenal $5.7 billion (£4.5bn), demonstrating that Swift truly does have a Midas touch! 

Swift was scheduled to play three sold-out shows in Vienna, Austria, on  8, 9, and 10 August at the Ernst-Happel-Stadium. However, the concerts were cancelled after authorities arrested two individuals for plotting a terror attack. 

The shows were expected to draw 65,000 concertgoers per day, with an additional 10,000 to 15,000 fans outside the venue. The cancellation means Vienna will miss out on the economic boost that comes with Swiftonomics, with the city potentially losing millions in revenue.

With records broken, economies boosted, and local businesses experiencing windfalls, countries around the world will be hoping Taylor Swift doesn't leave it too long before she hits the road again.

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